# Unmet Renewable Energy Demand and Corporate Responsibility

- Link: https://greenlivingguy.com/2014/07/unmet-renewable-energy-demand-and-corporate-responsibility/
- Published: 2014-07-23T14:15:53-04:00
- Author: greenlivingguy

## Unmet Renewable Energy Demand Requires Market Shift

Washington DC: Seeking to increase availability of cost-competitive renewable energy
to run their businesses, 12 leading companies today signed the Renewable Energy 
Buyers’ Principles to address the issue of Unmet Renewable Energy Demand. This will
better communicate their purchasing needs and expectations to the marketplace.

Photo Source: With a combined renewable energy target of 8.4 million megawatt hours(
MWh) per year through 2020, the 12 participating companies are seeking a market 
shift to achieve their sustainable energy goals.
© WWF-Canon / Chris Martin BAHR
[⌊20140723-101350-36830231.jpg⌉](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2014/07/20140723-101350-36830231.jpg?quality=52&ssl=1)

The companies – Bloomberg, Facebook, General Motors, Hewlett-Packard, Intel, Johnson&
Johnson, Mars, Novelis, Procter and Gamble, REI, Sprint, and Walmart – are hoping
the principles will open up new opportunities for collaboration with [utilities and energy](https://greenlivingguy.com/2017/11/solar-energy-storage-will-be-a-mass-market-reality/)
suppliers. As a result, this could increase their ability to buy renewable energy.

![Close-up of solar panels against a blue sky with white clouds. Unmet renewable
energy demand](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2025/11/pexels-
photo-356036.jpeg?resize=400%2C263&quality=52&ssl=1)

Photo by Pixabay on [Pexels.com](https://www.pexels.com/photo/blue-solar-panel-board-356036/)

With a combined renewable energy target of 8.4 million megawatt hours (MWh) per 
year through 2020, the 12 participating companies are seeking a market shift to 
achieve their sustainable energy goals. This ambitious target definitely reflects
a strong commitment to [reducing carbon emissions](https://greenlivingguy.com/2021/09/home-energy-save-efficiency-tips-for-your-home/)
and fostering a cleaner environment. Collaborating on innovative technologies and
sharing best practices, these companies aim to lead the industry towards a more 
sustainable future. All the while also influencing policy frameworks that support
renewable energy initiatives. As they work together, contribute to global energy
transformation. Yet, they also promote [economic growth](https://greenlivingguy.com/2013/08/house-members-take-up-bipartisan-effort-to-support-renewable-energy/)
and job creation in the renewable sector. This will ultimately set a benchmark for
other organizations to follow.

[For the entire release from the WWF](http://wwf.panda.org/wwf_news/press_releases/?225252/Major-US-Companies-Unmet-Renewable-Energy-Demand-Requires-Market-Shift)

## Green Energy Buyers’ Principles

Large-scale buyers often [navigate traditional utilities to purchase renewables](https://greenlivingguy.com/2015/05/project-navigator-enhances-renewable-energy-success/)
at competitive prices. This task proves challenging in [today’s dynamic energy market](https://greenlivingguy.com/2017/07/energy-grid-power-reliability-in-todays-energy-market/).
Consequently, it increases complexity and raises transaction costs. Such hurdles
deter companies from investing significantly in renewable energy. WWF-US and the
World Resources Institute (WRI) recognize these challenges. They see the urgent 
need for clearer, more accessible guidelines. Thus, they convene leading companies
from various sectors. Together, they develop the Buyers’ Principles. These principles
offer best practices to streamline renewable energy procurement. They empower large
[buyers to navigate the energy](https://greenlivingguy.com/2019/04/energy-platform-connects-small-solar-farms-with-buyers/)
landscape more effectively. This initiative crucially aligns corporate sustainability
goals with the realities of sourcing renewable energy.

“Furthermore, these companies are leading the market in creating demand for renewable
energy, thus setting a powerful example for others to follow. Additionally, the 
Buyers’ Principles provide sound guidance to the market providers, ensuring that
they align their offerings with the evolving needs of environmentally conscious 
consumers. This was stated by Suzanne Apple, who is the senior vice president for
private sector engagement for WWF.

## Large Companies Want More

Moreover, some of America’s largest companies embrace renewable energy. They are
driven by ethical considerations and long-term economic benefits. Consequently, 
their collective demand for sustainable energy solutions sparks innovation. It also
requires the market to keep pace. This ultimately pushes for advancements in technology
and infrastructure. All these efforts support a greener future. As a result, more
corporations commit to [reducing their carbon footprint](https://greenlivingguy.com/2013/08/workers-from-usa-want-their-companies-to-take-more-action-to-protect-the-environment-4/).
Thus, we witness a transformative shift. This [change affects how energy](https://greenlivingguy.com/2021/05/energy-change-a-key-to-environmental-sustainability/)
is produced and consumed across the nation.