# Surfrider and Volkswagen USA Partner for THINK BLUE Campaign

- Link: https://greenlivingguy.com/2014/08/surfrider-and-volkswagen-usa-partner-for-think-blue/
- Published: 2014-08-25T18:39:31-04:00
- Author: greenlivingguy

## **Surfrider Foundation and Volkswagen USA Encourage People To Think Blue. To Promote Clean Water**

San Clemente, CA (May 28, 2013) – The Surfrider Foundation proudly announces its
partnership with Volkswagen’s USA Think Blue initiative. This marks a significant
step towards environmental stewardship.

Together, they aim to inspire individuals across the country to take actionable 
steps in their daily lives. In doing so, they promote awareness about environmental
issues and the [importance of sustainability](https://greenlivingguy.com/2020/06/8-important-things-while-gardening/).
They want people to make positive changes in their lives—however small—that contribute
to the larger goal of ecological preservation.

### Changes from Reducing Plastic to Water Conservation

These changes, [including reducing plastic](https://greenlivingguy.com/2014/04/going-green-includes-polystyrene-foam-recycling/)
use, conserving water, and participating in local clean-up efforts, will help keep
our nation’s oceans, waves, beaches, and waterways clean and healthy. As a result,
future generations will have the opportunity to enjoy these protected [natural resources](https://greenlivingguy.com/2021/05/does-the-future-of-landscaping-lie-in-agriculture/).
This fosters a deep appreciation for the environment and ensures that these beautiful
landscapes remain pristine for years to come.

![Group of volunteers picking up plastic waste on a beach at sunset with surfrider
foundation and volkswagen usa](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/
2026/04/the-green-living-guy-green-guy-69db06d9611da.png?resize=780%2C780&quality
=50&ssl=1 "Volunteers cleaning beach at sunset - The Green Living Guy")

Volunteers in orange vests collect trash along a beach during sunset

Through education and community involvement, the [Surfrider Foundation](https://greenlivingguy.com/2012/02/surfrider-foundation-honors-2011-wavemakers/)
and Volkswagen hope to ignite a movement. This movement emphasizes the importance
of [maintaining a healthy planet](https://greenlivingguy.com/2022/11/why-keeping-your-surrounding-wild-is-essential-for-maintaining-a-healthy-ecosystem-for-all/)
for all.

Surfrider Foundation and Volkswagen USA aim to encourage eco-conscious behavior 
among individuals and communities alike. They raise awareness about simple yet impactful
actions people can take in their daily lives to [protect the environment](https://greenlivingguy.com/2020/04/top-reasons-why-your-house-needs-a-green-makeover/).

These actions not only contribute to the well-being of our planet but also help 
ensure the Surfrider Foundation’s vision of healthy coasts, where the beauty of 
nature is preserved for future generations to enjoy. In addition, these initiatives
play a crucial role in fostering a sustainable future. In this future, both nature
and humanity can thrive together.

Volkswagen practices the Think Blue initiative worldwide. That’s emphasizing the
importance of responsible consumption and environmental stewardship. It also includes
unique partnerships in each country. Therefore, it’s also tailored to address local
environmental challenges and also engage communities effectively.

Moreover, it supports Volkswagen’s overarching goal to become the leading eco-conscious
car brand [globally](https://greenlivingguy.com/2017/07/arcelik-reduce-energy-45-sustainability-goals/).
It also reinforces their [commitment to innovation in sustainability](https://greenlivingguy.com/2014/04/wyndham-new-yorker-hotel-embracing-eco-friendly-initiatives/).
The plan focuses on making [efficient and sustainable](https://greenlivingguy.com/2013/04/commercial-real-estate-company-deploys-efficiencysmarttm-insight-to-reduce-energy-costs-and-expand-sustainability-leadership/)
mobility accessible to everyone. This ensures that individuals can enjoy the freedom
of movement without compromising the health of our planet.

By integrating these practices, both organizations inspire others to join the movement
towards a greener, more sustainable future.

### Volkswagen USA

> “For Volkswagen, sustainability is a fundamental part of our brand. So we are 
> committed to not only [reducing our own environmental footprint](https://greenlivingguy.com/2022/08/9-ways-to-reduce-environmental-footprint-emissions/)
> through more fuel efficient vehicles and environmentally friendly operations. 
> Yet, we are also encouraging consumers to do so,” said Kevin Mayer, vice president
> marketing, Volkswagen of America, Inc. “We look forward to joining the Surfrider
> Foundation in its mission to educate the public. Especially about environmental
> issues that affect our nation’s coastline. As part of our ongoing efforts, we 
> definitely aim to develop innovative technologies that further enhance efficiency
> while minimizing the [impact on natural](https://greenlivingguy.com/2016/07/huffpost-originals-launches-sustainable-self-an-original-animated-series-connecting-small-choices-to-big-impacts/)
> ecosystems. By collaborating with organizations like Surfrider Foundation, we 
> can amplify our reach and inspire communities to take collective action towards
> preserving the beauty and integrity of our beaches and coastal [environments](https://greenlivingguy.com/2025/12/community-cooling-centers-provide-essential-relief/).
> Together, they foster a greater awareness that highlights the challenges faced
> and also showcases the solutions that can lead to a more sustainable future for
> all.”

Volkswagen of America, Inc. [supports the Surfrider Foundation’s clean water](https://greenlivingguy.com/2016/09/electrolux-takes-action-on-sustainability-and-food-supporting-un-global-goals/)
initiatives. They contribute over $100,000 to the organization. This generous donation
funds efforts to protect water quality. It enables vital programs that reduce pollution
and preserve marine ecosystems. Together with volunteers and environmental experts,
they raise awareness about clean water. Furthermore, they inspire [communities to adopt sustainable](https://greenlivingguy.com/2014/01/walgreens-green-technologies-innovating-sustainable-retail/)
practices. They envision a future where natural waterways remain safeguarded. This
ensures pristine beaches and protects habitats for countless species.

### Surfrider Foundation

Laura Lee, the Surfrider Foundation’s Director of Marketing & Communications is 
excited for this effort and added the following. “Think Blue embodies Surfrider 
Foundation’s mission through empowering individuals to take simple actions in a 
fun, engaging way. These actions definitely add up to make a big difference in protecting
our oceans and beaches. By collaborating with Volkswagen, we also hope to inspire
a broader audience to join us in our efforts. In addition, we certainly want to 
raise awareness about environmental issues. All the while encouraging everyone to
adopt [sustainable practices in their daily lives](https://greenlivingguy.com/2021/02/agricultural-practices-both-practical-eco-sustainable/).
That’s because this partnership [highlights the importance of conservation](https://greenlivingguy.com/2011/10/epa-gsa-urban-electronics-electronic-jobs/)
and also illustrates how collective actions work. So no matter how small, can lead
to significant positive [changes](https://greenlivingguy.com/2021/03/make-your-home-eco-friendly-by-incorporating-these-changes/)
in our environment.”

To find out more about Surfrider Foundation’s partnership with Volkswagen USA and
Think Blue. Visit: [http://www.surfrider.org/partners](http://www.surfrider.org/partners).

Sources:

Surfrider Foundation and Volkswagen [of America, Inc.](http://www.vw.com)[⌊Surfrider and Volkswagen USA team up to clean the oceans⌉](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2014/08/img_2154.jpg?quality=52&ssl=1)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
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