U.S. Study: Interest In Residential Solar Jumps With Leasing Option

Financing erases solar cost barrier

AUSTIN – Opportunities abound for residential solar companies if they offer homeowners solar panel installation for little or no money down and a low monthly fee. A national poll by EnviroMedia shows that a large majority of Americans are definitely or somewhat interested in new solar leasing programs offering just that kind of price structure.

Americans Like Solar Leasing! Source: Enviromedia
Americans Like Solar Leasing! Source: Enviromedia

“It’s no surprise we found 70 percent of Americans perceived ‘cost’ was a barrier to installing solar panels,” said EnviroMedia president and behavior change expert Kevin Tuerff. “Consumers are probably unaware of the plummeting cost of solar power, and most have never heard of solar leasing.”

The new EnviroMedia poll shows 48 percent of American homeowners say they have not considered adding solar panels to their home to offset some of their electricity use.

But interest in a solar option spiked when respondents were educated about the benefits of a solar leasing program. About 67 percent said that they were very or somewhat interested in such a program.

Green Power Market Untapped By Utilities

The study also found that only 9 percent of respondents said they currently participate in a renewable energy or green power option with their electricity provider. But 69 percent said they might be interested.

“Americans need basic education about where their electricity comes from and how clean energy works,” said Tuerff. “Unfortunately, only one-third of Americans said they definitely know the fuel source of their electricity, so we’ve got a ways to go.”

EnviroMedia’s poll was conducted online among 811 U.S. homeowners via QuickTake September 13-24. It has a margin of error of +/- 3.5 percent.

About EnviroMedia

Headquartered in Austin, EnviroMedia provides sustainability communications and consulting services to the world’s most innovative agents of change. Areas of focus include air, water, energy, waste, and alternative transportation.

Written by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.