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BMW i3 Gonna be on the Super Bowl XLIX Commerical

BMW To Showcase All-Electric BMW i3 During Super Bowl XLIX

The BMW Group is ready to make a splash. All during Super Bowl XLIX with a commercial. One that will highlight the all-electric BMW i3.

This announcement marks the first time in history that the BMW Group has featured an all-electric vehicle during the event.

The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. (01/2015)
The all-electric BMW i3

i3

The BMW i3 is the first all-electric vehicle produced by the BMW Group. This revolutionary car has a range of up to 114 miles and a top speed of 93 miles per hour. It is also the first mass-produced vehicle to use carbon fiber reinforced plastic (CFRP) in its body construction. This advanced material helps to reduce the vehicle’s weight. Thereby giving it a more efficient range and improved acceleration.

The BMW i3 commercial will feature a range of celebrities. I mean including actor and environmentalist Leonardo DiCaprio and athlete and philanthropist Serena Williams. The commercial will also focus on how the BMW i3 is “Designed for Life in Motion”.  So it’s showcasing the vehicle’s innovative features and advanced technology.

Commercial

The commercial will be aired during the second quarter of the game. All which is expected to draw approximately 110 million viewers. This will be the first time that an all-electric vehicle has been featured during the Super Bowl. Also, the BMW Group is hoping to use this opportunity to reach a large audience. Also and then promote their new electric vehicle. Thereby raising awareness about sustainable mobility.

BMW Group

The BMW Group is committed to the development of sustainable mobility solutions. So the BMW i3 is just one of their many electric initiatives. In addition to the BMW i3, the company also offers a range of plug-in hybrid and electric vehicles. I mean such as the BMW X5 xDrive40e and the BMW i8.

The BMW Group is also dedicated to promoting sustainable mobility. Moreover and investing in the development of electric vehicles. By showcasing the BMW i3 during the Super Bowl, the BMW Group is hoping to reach a wide audience. Moreover and inspire others. Especially to take action and make the switch to electric vehicles.

I mean with its revolutionary design. Also the advanced technology. Finally and the commitment to sustainability. For the BMW i3 is sure to make a big impact on viewers during Super Bowl XLIX. The commercial is set to air during the second quarter of the game, and the BMW Group is looking forward to showing the world what the future of electric mobility has to offer.

Sources:

1. “BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX,” BMW Group, Press.bmwgroup.com, Jan. 20, 2015, https://www.press.bmwgroup.com/usa/article/detail/T0200842EN_US/bmw-to-advertise-all-electric-bmw-i3-during-super-bowl-xlix

2. “BMW i3,” BMW USA, https://www.bmwusa.com/vehicles/bmw-i/i3.html

3. “BMW X5 xDrive40e,” BMW USA, https://www.bmwusa.com/vehicles/bmw-x/x5/xdrive40e.html

4. “BMW i8,” BMW USA, https://www.bmwusa.com/vehicles/bmw-i/i8.html

For the entire story by BMW

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