# BMW i3 Debut Featuring Katie Couric and Bryant Gumbel

- Link: https://greenlivingguy.com/2015/01/bmw-i3-debut-featuring-katie-couric-and-bryant-gumbel/
- Published: 2015-01-28T13:06:16-05:00
- Author: greenlivingguy

## The all-electric car is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015.

[⌊Two people sitting in the front seats of a car, smiling and enjoying the ride.
BMW i3 debut with Katie Couric and Bryant Gumbel⌉⌊Two people sitting in the front
seats of a car, smiling and enjoying the ride. BMW i3 debut with Katie Couric and
Bryant Gumbel⌉[

Katie Couric and Bryant Gumbel featured driving the all-electric BMW i3 in a scene
from the Super Bowl XLIX commercial.

BMW i3 debuts their all electric car. The best part, I’m test driving it RIGHT NOW!
It officially aired the new, 60-second spot for the all-electric [BMW i3](https://greenlivingguy.com/2006/04/vanity-fair-green-issue-gives-fifty-ways-to-save-the-planet/).
The ad marks the BMW i3 debut on a national stage. It shows the car has innovative
design, impressive performance and also green living features. These aspects resonate
with modern consumers. In addition, the highly awaited advertisement will air during
the first quarter of NBC’s Super Bowl XLIX. This will be on Sunday, February 1, 
2015. This event makes the BMW i3 debut unforgettable for millions of viewers. It
highlights the brand’s [commitment to green](https://greenlivingguy.com/2016/04/td-banks-new-store-in-bethesda-is-committed-to-your-health/)
living and new technology in the automotive industry. BMW aims to amaze audiences
through the massive Super Bowl viewership. It seeks to spark conversations about
electric transportation and the future of driving with the BMW i3 debut.

## Commercial Spot

After a 4-year hiatus, the BMW i3 debut will be returning to the big game with “
Newfangled Idea,” featuring the iconic duo of Katie Couric and Bryant Gumbel. This
cleverly crafted spot juxtaposes the famous 1994 Today Show clip. In this clip, 
Katie and Bryant initially grappled with confusion surrounding the question, “What
is the internet?”

In a [nostalgic](https://www.motortrend.com/news/bmw-i3-super-bowl-ad-features-a-confused-katie-couric-bryant-gumbel)
nod to the past, the ad emphasizes how far technology has come by showing Katie 
and Bryant in 2015. They are now confidently grasping the [innovative and newfangled concept](https://greenlivingguy.com/2026/07/filtro-vivo-the-innovative-plant-wall-concept/)
of the revolutionary BMW i3 debut. The transition from their bewilderment in the
90s to their enlightened understanding today highlights the rapid evolution of technology
and consumer expectations.

In fact, the highly anticipated BMW i3 Debut is strategically set to redefine expectations
for electric vehicles. It showcases not just enhanced performance and sustainability
but also the seamless integration of cutting-edge technology. All of this takes 
place under the dazzling spotlight of the Super Bowl.

This captivating narrative not only celebrates the historic moments shared by these
beloved figures but also positions BMW at the forefront of the electric vehicle 
revolution. It invites viewers to reflect on the remarkable journey of innovation.

## Awards

The BMW i3 itself represents a major leap forward in sustainable automotive design.
Built using lightweight carbon-fiber reinforced [materials and an advanced electric](https://greenlivingguy.com/2022/11/idtechex-releases-new-report-on-fire-protection-materials-for-electric-vehicle-batteries/)
drivetrain. So the i3 was engineered specifically for efficiency, urban mobility,
and reduced environmental impact.

The innovative use of sustainable materials, combined with its unique design, showcases
BMW’s commitment to environmentally conscious engineering. The car quickly earned
industry recognition, including World [Green Car of the Year](https://greenlivingguy.com/2011/04/chevrolet-volt-named-2011-world-green-car-gm/)
and World Car Design of the Year honors shortly after its launch, making its status
as a forward thinker in eco-friendly transportation. With features like regenerative
braking and an effective [energy management system](https://greenlivingguy.com/2022/10/hvac-system-efficiency-simple-upgrades-for-you/),
the i3 not only offers a dynamic driving experience but also promotes energy conservation,
focusing on to the growing demand for sustainable car solutions. Its compact size
makes it an ideal choice for navigating cityscapes, while its bold aesthetic appeals
to a new generation of drivers seeking both style and substance.

[⌊A white and black electric car parked on a city street with a cyclist carrying
a delivery box nearby and pedestrians in the background.⌉⌊A white and black electric
car parked on a city street with a cyclist carrying a delivery box nearby and pedestrians
in the background.⌉[

The all-electric BMW i3 navigating a city street, showcasing its innovative design
as it interacts with urban commuters.

## BMW i3 Commercial to Air During NBC’s Broadcast of Super Bowl XLIX

> In 1994, people struggled to understand the internet. Today, views on electric
> mobility show similar uncertainty. Trudy Hardy, Vice President of Marketing at
> BMW of North America, highlights this fact. She believes electric mobility has
> reached a tipping point. Society now recognizes its impact on daily life and the
> environment. This moment goes beyond technological advancements. There is both
> excitement and fear. So much like the early days of the internet. Consumers face
> a new landscape. They must navigate the [benefits and uncertainties of electric vehicles](https://greenlivingguy.com/2015/02/green-cars-benefits-for-you-and-the-planet/).
> We stand on the brink of something remarkable. It’s more than technology; it’s
> about a sustainable future. This vision [drives us to rethink our transportation](https://greenlivingguy.com/2019/03/how-big-data-drives-intelligent-transportation/)
> choices. We must embrace greener alternatives together. The journey toward sustainability
> requires everyone’s participation. Consumers, policymakers, and businesses must
> collaborate. We hope this spot teaches audiences about the BMW i3 debut and e-
> mobility also in an engaging way. It aims to spark conversations that encourage
> acceptance and enthusiasm for electric vehicles. Our goal is to deepen understanding
> of their benefits. We seek a dialogue that highlights the long-term advantages
> of electric mobility. In conclusion, these benefits include ecological [sustainability and a sense of community](https://greenlivingguy.com/2014/07/lets-create-solar-friendly-communities/)
> and responsibility for future generations.
> Ultimately, this collective awareness could pave the [way for innovation and a cleaner](https://greenlivingguy.com/2021/09/greener-ways-to-maintain-a-clean-home/)
> planet. It encourages more people to think about electric mobility. Many individuals
> can easily incorporate it into their daily lives. This shift contributes to a 
> healthier environment. Furthermore, it benefits future generations. Thus, the 
> more we understand electric mobility, the greater our impact can be. We can drive
> change together.
> By pairing humor with innovation, BMW effectively used the Super Bowl stage to
> spark conversation about the transition to electric mobility. In addition, the
> ad connected past technological skepticism with today’s shift toward clean transportation.
> This connection reinforces the idea that revolutionary technologies often begin
> as “newfangled ideas” before ultimately becoming everyday realities. Furthermore,
> for viewers and potential EV drivers alike, the BMW i3 debut served not only as
> entertainment but also as a glimpse into the future of driving.

Source: [BMW](https://www.press.bmwgroup.com/usa/article/detail/T0202242EN_US/bmw-debuts-new-all-electric-bmw-i3-commercial-to-air-during-nbc%E2%80%99s-broadcast-of-super-bowl-xlix-featuring-katie-couric-and-bryant-gumbel)

Woodcliff Lake, NJ – January 26, 2015