Functionality, ease of use and environmental impact combined with promoting brands and making money. These are just some of the challenges when it comes to packaging.

Iggesund Paperboard is breaking away from the same-old store packaging mode and addressing these challenges head-on by turning to crowdSPRING’s creative community of designers to develop innovative packaging designs that are unique, environmentally friendly and marketable.

Unlike traditional packaging projects that would be put to commercial use, Iggesund is looking to get a picture of how global designers believe they can steer packaging development in a more sustainable earth friendly direction. After all, these designers are the same consumers who are bombarded by packaging every day.