What do Larry, Lola, Chad, and Brad have in common? They are lungs that remind us to be mindful of the daily air quality.
Although air quality may be unhealthy year-round, it is typically more of concern during “ozone season” (May through September) when ground-level ozone and particle pollution are at their highest. That’s the premise of four quirky new spots, promoting the importance of knowing the daily air quality.
The spots can be previewed here:
#1: Lola tells Chad and Brad the fitness nuts that since it’s a Code Yellow air quality day, they should do their workouts inside. They’ll have to wait until a Code Green day to get jacked AND tan. http://bit.ly/1DU484R
#2: Larry completely loses it when he finds out it’s a Code Red air quality day, until Lola reassures him. http://bit.ly/1dPJn5o
#3: It’s a Code Orange air quality day, and Lola’s grandpa is insistent on going for a walk despite the risk to his health. http://bit.ly/1zOmycc
#4: After a rough week of poor air quality, it’s finally a Code Green day for Larry and Lola Lung. A party ensues. http://bit.ly/1Pr4uGW
During a forecasted Code Orange or Red day, sensitive groups should limit prolonged outdoor exertion. Sensitive groups include individuals with heart and/or respiratory disease (asthma, bronchitis, emphysema, or cardiovascular disease), children, older adults (65+), and those who are active outdoors. On Code Red days, the general public should limit prolonged outdoor exertion as well.
Some quick facts:
· Ground-level ozone pollution can reduce lung function by as much as 20 percent.
· Air pollution claims 70,000 lives a year, nearly twice the number killed in traffic accidents.
· With nearly 109,500 asthma sufferers under the age of 18, asthma is the most common chronic childhood illness and the third leading cause of hospitalization among children under the age of 15.
· 90 percent of Americans live in areas that have unhealthy levels of ozone or particle pollution.
There ARE health risks associated with poor air quality and the simple actions individuals can take to protect their health, improve air quality, and reduce greenhouse as emissions.
FROM: Christel Ghattas on behalf of Clean Air Partners