As I have written about before, the BMW i stands for the sustainability throughout the value chain, complementary mobility services and a fresh understanding of premium defined squarely in terms of sustainability.
The BMW i8 is a new, cutting-edge generation of sports car. It stands out in a crowd (you don’t have to worry about that folks!). The second model unveiled by the new BMW i brand combines a plug-in hybrid drive system with a passenger cell made from carbon-fiber-reinforced plastic (CFRP) and an aluminum frame for the combustion engine and electric motor, the battery pack and the suspension.
The BMW i8 was also awarded in 2015 at the New York International Auto Show with the World Green Car Award. The sports car’s combination of groundbreaking plug-in hybrid drive technology and innovative lightweight construction together with its avant-garde design was honoured by the international jury at the World Car Awards. The BMW i8 was also one of the finalists in the category World Luxury Car at the World Car Awards 2015, thereby underlining its special position.