Levi Strauss & Co. Expands Clothing Recycling Initiative To All U.S. Stores
Every year, Americans discard more than 28 billion pounds of unwanted clothing, shoes and other textiles. And while nearly 95% of textiles can be recycled, around 85% of those textiles — 24 billion pounds — end up in landfills [infographic]. As the global denim leader, Levi Strauss & Co. is trying to decrease that percentage by announcing the expansion of their clothing recycling initiative to all U.S. stores.
The National Oceanic and Atmospheric Administration’s latest forecast predicts a strong El Nino is likely to bring heavy rain to drought-stricken California this winter. However, the anticipated precipitation won’t be enough to overcome the severe drought plaguing the state. Consumers must continue to be steadfast in their water conservation habits and even small changes — like washing jeans less — can result in big savings.
Levi Strauss & Co. published an infographic (click to view and scroll down) exploring this theme. The infographic dives into how following LS&Co.’s consumer care recommendations over the past four years would have saved Californians 35 billion liters of water, as well as significant energy and cost savings.
The infographic provides tips on how consumers can reduce water and climate change impact and also dives into some fun facts around what the water, energy and money saved would equate to in the state of California — such as meeting the daily water needs of Disneyland’s cast members for 9 years.
There’s no way of ignoring it: California is still in a state of drought. Earlier this month, the U.S. Drought Monitor released a report stating the California reservoir storage is the “second lowest on record” for this time of year.
The good news is there may be a bit of relief in sight, as the National Oceanic and Atmospheric Administration’s most recent forecast predicts a strong El Niño is likely to bring heavy rain to the drought-stricken state this winter. But don’t give up those short showers just yet!
The anticipated precipitation likely won’t be enough to overcome the severe drought plaguing the state. That means California residents must continue to be steadfast in their water conservation habits, even if it’s raining outside.
The, infographic shows the vast amounts of water, energy and money that could have been saved over the past for years if everyone wearing Levi’s® jeans in California had taken our consumer care recommendations for washing and drying their pants. Small, simple changes, like washing less, washing cold and line drying, add up to big savings.