Wildlife Works Launches CODE REDD Campaign to Save the World’s Threatened Forests

Emergency campaign calls for immediate action from the private sector to reduce their carbon footprint while supporting innovative forest protection projects.
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As corporations recognize their responsibility to do all they can to reduce their carbon footprint by lowering emissions and offsetting the rest, the CODE REDD campaign aims to make it easy and compelling for corporations to pledge to buy REDD (Reduced Emissions from Deforestation and Degradation) carbon offsets.  Which is why Wildlife Works announced the launch of CODE REDD, an emergency action campaign to save the world’s wild forests using private sector financing within the Voluntary Carbon Market.

The Campaign will also ensure that those offsets are generated by specific high quality forest protection projects that have proven they can protect threatened forests while at the same time providing unprecedented sustainable development opportunities to local forest communities.

“The goal of the CODE REDD Campaign is to dramatically increase the demand for REDD project carbon offsets now.  With increased demand, REDD can scale to overcome the massive threat to the worlds forests and make a significant contribution to mitigating climate change.” said Mike Korchinsky, Founder and CEO of Wildlife Works and the creator of the CODE REDD Campaign.

Wild forests are disappearing at the alarming rate of 13 million hectares per year (FAO 2010) and deforestation accounts for an estimated 17% of total annual global greenhouse gas emissions (UNIPCC 2007). The effects of deforestation are having devastating impacts on people and wildlife throughout the world and are threatening the resources humans need for survival. Climate change experts widely agree that climate stability cannot be achieved without the conservation of the world’s remaining forests.

“Reducing your carbon footprint is not a UN obligation. It’s a global responsibility. It is time for the private sector to show innovation and leadership and do something REDD,” said Korchinsky.

Source: Wildlife Works

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