Greener Ford dealers working to sell greener vehicles
The Ford Green Certification means the dealerships have met the automaker’s guidelines for dealers selling electric vehicles – including installation of at least two onsite charging stations and participation in highly specialized training in the field of electric vehicles.
“The amount of hard work and resources dealers put into becoming certified really is a testament to how excited they are, how excited customers are, and how excited we are about C-MAX Energi,” said Paul Russell, Ford’s field operations manager.
To become certified to sell America’s most fuel-efficient and affordable plug-in hybrid vehicle, dealers first had to satisfy a list of other requirements, including:
- One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area
- At least one Focus Electric and C-MAX Energi must be available at all times for demonstrations and events
- Of the sales consultant, sales manager, service advisor and service manager jobs at each location, 80 percent must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification
- Each showroom will have point-of-purchase display materials including digital assets and window signage
- Participation in a Ford Go Green Dealer Onsite Facility Assessment to identify energy- and cost-saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction
Fuel efficiency for all
Ford is the first automaker to sell three plug-in electrified vehicles when the Fusion Energi plug-in hybrid arrives. In total, Ford has five new electrified vehicles, including:
- C-MAX Hybrid: The country’s most fuel-efficient and affordable hybrid utility vehicle is now the best-selling hybrid utility vehicle after outselling Prius v, 3,182 units to 2,769 units, in just its first full month of sales in October. C-MAX Hybrid delivers EPA-certified 47 mpg city, highway and combined – up to 7 mpg better than Prius v – plus 50 more horsepower and 15 exclusive technologies
- C-MAX Energi plug-in hybrid: America’s most fuel-efficient and affordable plug-in hybrid vehicle, Ford’s first production plug-in hybrid delivers a class-leading 108 MPGe city EPA rating, 21 miles of all-electric range that’s more than triple Prius plug-in’s six miles, and 620 miles of overall range on a tank of gas. The vehicle’s “real car” performance includes 195 horsepower (versus Prius plug-in’s 134 horsepower), engaging driving dynamics and a quiet interior – all with a leading EV-only speed of 85 mph, 20 mph above the Prius plug-in
- Fusion Hybrid: EPA-rated 47 mpg city, highway and combined, up to 6 mpg better than the Toyota Camry Hybrid combined
- Fusion Energi plug-in hybrid (will begin production by the end of this year): Aims to be the most fuel-efficient midsize car in the world with more than 100 MPGe
- Focus Electric: America’s most fuel-efficient five-passenger car, with an EPA-certified 110 MPGe city rating and 105 MPGe combined, beating Nissan Leaf by 6 MPGe while offering more motor power and more standard features
Production of the C-MAX Energi began in October 2012 at Ford’s Michigan Assembly Plant in Wayne, Mich. More information about MAP – the only plant in the world to produce five vehicles each with its own unique fuel-efficient powertrain.
, MIAMI, Nov. 9, 2012