# JULIUS BAER, TAG HEUER GARAGE ITALIA CUSTOMS CREATED UNIQUE FORMULA E LIVERY TO RAISE CLIMATE CHANGE AWARENESS

- Link: https://greenlivingguy.com/2016/09/julius-baer-tag-heuer-garage-italia-customs-created-unique-formula-e-livery-to-raise-climate-change-awareness/
- Published: 2016-09-07T22:15:40-04:00
- Author: greenlivingguy

## **_Iceberg liveried car tops list of auction items for Prince Albert II of Monaco Foundation fundraiser in Paris_**

PARIS, FRANCE (April 15 2016) – FIA Formula E Championship partners Julius Baer 
and TAG Heuer. For they have commissioned a stunning ‘iceberg’ livery. All to most
notably raise awareness of climate change.

For Lapo Elkann’s Garage Italia Customs has created the unique design. All which
will be revealed on Earth Day – [April 22](https://greenlivingguy.com/2015/04/42-green-living-technologies-for-earth-day-and-forever/).
Most notably on the eve of the Visa Paris ePrix. The car will then take centre stage
in a charity auction to raise funds for the Prince Albert II of [Monaco](https://greenlivingguy.com/2011/06/head-of-state-hsh-prince-albert-of-monaco-joined-company-co-founder-henrik-fisker-to-drive-karma-around-monaco-grand-prix-circuit/)
Foundation.

### Julius Baer Sponsorship

_Boris F.J. Collardi, Chief Executive Officer of Julius Baer, commented: “We are
delighted to welcome the series back to Europe in its second season. Since the beginning
of the partnership, Julius Baer and Formula E have shared common values. For that’s
such as innovation, sustainability and a pioneering spirit.

As they added, they look forward moving forward. Especially to continue adhering
to these values. Especially to share a vision of a world with more sustainable means
of transport. Most importantly, as this goes hand in hand with the protection of
the environment. For they are very happy that we could bring together Formula E,
TAG Heuer and also Lapo Elkann. Especially for the creation of a special showcar.
All which will be donated to the Prince Albert II of Monaco Foundation.

#### 󠀁[⌊formula e⌉⌊formula e⌉󠀁[⏎ _TAG Heuer_

Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch Division,
added in part that TAG Heuer has always been one step ahead of the times.

For Formula [E](https://greenlivingguy.com/2026/07/ds-formula-e-race-recap-a-lesson-in-momentum/)
is the biggest innovation in motor racing and entertainment of the last 10 years.
The success of the races on the streets of cities. For that’s such as Beijing, Buenos
Aires and Mexico City. It really also shows the ability of the Championship to connect
the people of today with a brighter future. It also targets young people who are
concerned about the environment. Especially interested in technology and who enjoy
a good time. The world created
around the race is just as important as the race 
itself. It’s similar to the way that Formula E redefined the relationship between
young people and motorsports. For it’s an innovative approach that is not unlike
that of TAG Heuer itself.

### _Formula E_

_Formula E CEO Alejandro Agag said: “The iceberg livery is symbolic of the very 
real and imminent threat posed by climate change. Unless action is taken to reduce
the amount of carbon dioxide that is pumped into the atmosphere, the earth will 
continue to warm, the [ice sheets](https://greenlivingguy.com/2006/06/greenlands-ice-sheet-is-slip-sliding-away/)
melt and sea levels rise. This will endanger the lives of tens of millions of people.
This unique Formula E car will not only raise money for an excellent cause, but 
will also drive awareness of the role electric vehicles will play in future urban
mobility.”
Lapo Elkann said: “We cannot deny it, the Earth is warming up and we 
are partly responsible for it. Global climate change is putting a strain on the 
environment and the only way to reverse this process is to act more responsibly 
for the planet. This can be done by focusing on renewable energy sources, opting
for alternative mobility and going electric. The photorealistic livery I’ve created
with Garage Italia Customs turns the ‘ready-for-auction’ Formula E car into an iceberg
to symbolise the upcoming danger that could disrupt our lives and that has to be
faced and resolved. This car represents our conceptual prototype of the car of the
future, where the creativity and unique style of Garage Italia Customs are blended
with performance and zero emission standards, for a safer and cleaner world.”

**_Source: _**[**_Formula E_**](https://www.fiaformulae.com/en)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
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