The humorous video will be distributed across key battleground states to engage millennials this election cycle
SAN FRANCISCO (October 18, 2016) –NextGen Climate released a new humorous digital ad starring comedian and Emmy-winning actor Aziz Ansari encouraging young people to vote in the upcoming election. The video will run in the key battleground states of Pennsylvania, New Hampshire, and Nevada on digital channels, including social media, mobile and desktop video; display ads; and on streaming platforms like Hulu, Xbox, and SlingTV. This video is a part of a $3,006,000 ad buy as part of NextGen Climate’s efforts to empower millennials to raise their voices and vote in this historic election.
“He doesn’t believe in climate change! That’s how dumb you have to be? To not believe in climate change?! At this point?!” Aziz Ansari exclaims disbelievingly in the new video, before imploring young people: “Go vote! Please!”
The ad is part of NextGen Climate’s #WHYWEVOTE campaign, a series of videos and targeted content focused on energizing and reaching young voters where they are: online and on their phones. Last week, NextGen Climate debuted a get out the vote video starring Oscar-winning actress Natalie Portman.
“We’re focused on millennials because they care about the issues and they want leaders who will take action,” said NextGen Climate President Tom Steyer. “This generation is hyper-aware of the progress the country needs to make to address climate change and they’re excited to get involved and be part of the solution.”
This outreach complements the organization’s extensive field program on 300 campuses across 13 battleground states to reach out to millennials and encourage them to turn out and vote on Election Day.
Source: NextGen Climate