July 28th, 2017 by Kyle Field
The Tesla Model 3 reveal in 2016 was the most anticipated vehicle reveal in history, and perhaps the most anticipated product reveal of any kind. More recently, production launch has been the most anticipated production launch of any vehicle since perhaps the Ford Model T.
Humanity (and perhaps AI) will look back on the Model 3 as an iconic vehicle. Before the 3 launch, electric vehicles were merely niche products for fanatics. After the 3 launch, electric cars were mainstream. The inflection point was not a single moment in time but a progression, a gradual transition from black to white, but it is safe to say that the catalytic drop into the market that started the reaction was the initial Model 3 reveal event on March 31st, 2016, when the world saw the Model 3 for the very first time.
Before that moment, people wondered, people hoped, people hated (haters gonna hate), and skeptics scoffed. After the reveal, the haters were silenced as hundreds of thousands of reservations attempted to break the internet in parallel to the livestreaming of the event from the Tesla Design Studio in Hawthorne, California.
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