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Many of the world’s top organizations are investing billions of dollars into environmentally sound processes and procedures. The consumer climate has changed, and customers are switching to green products. Buyers are paying closer attention to what they purchase and how it affects the environment, remaking the current marketplace of many industries for the better.
While this is great news for the environment and our future, switching over to green solutions has also become a sound financial investment. Here are four methods various companies and industries are using to be more sustainable and help the environment.
Switching Out The Small Things
The easiest way to begin going green is to start small. Go around your office and switch out your regular light bulbs with LED bulbs or T8 lamps that might not to replace the ballast and/or fixtures. Switch out light switches with motion detector options. Include more in-office plants and shrubbery to improve the air quality of your office, and get your janitorial team to change from harsh chemicals to more natural and eco-friendly cleaning supplies.
Talk to your Human Resources Department to ensure a safe, non-toxic environment. Replace your vending machines and other unhealthy break room foods with sustainable brain food options. These include nuts, organic fruits and vegetables and health drinks. Eliminate your use of plastic bottles and other disposable tableware. Instead, encourage the use of plates, silverware and cups that can be cleaned and reused.
Going paperless at the office might not seem viable but thanks to the today’s technology, paper is becoming more obsolete as the years go by. Email on its own has changed business communication forever, but with the invention and prevalence of smartphones and tablets, which are basically small computers, we can share and transfer information much more easily.
Rather than printing out document after document for our coworkers to read, we can go over business information on screens that fit in our pockets. Consider investing in a projector or large screen for company presentations as this can eliminate the need to pass out documents for people to use. Instead, you can keep everything digital and save trees.
Levi’s have begun selling jeans made from recycled plastic bottles. General Electric’s “Ecomagination” business strategy is boosting the energy production via wind farms by 20%. New commercial jet turbines are under development that are intended to cut fuel burn and carbon emissions by more than 10%. And unless you have been living underneath a rock for the last decade, you know about the surge of the electric car industry.
All of these inventions and ideas are reshaping age-old industries and bringing them into the future. Part of the reason for this surge of innovation and improvement is the fact that companies are making green thinking a part of company culture. Instead of seeing nature as something separate from industry, environmentalism has become an inspiration for invention and investment.
Changing Traditional Business Ideas
Believe it or not, some companies are persuading their customer base to buy less of their product. It’s called green purchase behavior or green purchasing and it goes against every established business practice ever conceived. The idea encourages consumers to consider the environmental impact of their purchases, including usage and disposal. While the notion contradicts traditional retail models, it fosters corporate responsibility for future developments and investments.
These are only a few examples of the change in corporate culture in connection to the environment and the future of the planet. While there are still many issues involving pollution and waste within the business world, change is occurring and gaining speed thanks to shifts in the consumer marketplace.
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