# Making Green Happen Through Economics of Sustainability

- Link: https://greenlivingguy.com/2017/12/making-green-happen-through-economics-of-sustainability/
- Published: 2017-12-31T05:43:11-05:00
- Author: greenlivingguy

By Lori Hamilton

I like making green happen. While for some, the challenges of making a transition
to a more [sustainable way of living](https://greenlivingguy.com/2011/04/ossining-stays-beautiful-and-learns-about-living-a-more-sustainable-life/)
lie mostly in changing hard-learned habits. Yet for others, going or making green
happen is difficult for other reasons.

# How can we make green affordable and achievable for everyone?

What are the implications of failing to consider the unintended impacts of green
projects. I mean some of which aren’t always positive? Are there ways to [implement sustainable practices](https://greenlivingguy.com/2020/10/implement-sustainable-practices-for-everyday-living/)
in day-to-day living. Those that are realistic for those who can’t always make the
greener choice. I mean because it’s not the best financial option?

These are some of the questions we’re trying to answer. All most importantly in 
order to make sustainability sustainable for people from all economic backgrounds.

## Gentrification and the Green Movement

Even the most well-intentioned, progressive movements sometimes have unintended 
negative consequences. When you picture neighborhood improvements like upgraded 
public transportation options. Also increased green space, or an added bike lane,
it might be hard to see the downsides.

However, the problem of eco-gentrification — rising prices in areas where green 
urban development is taking place — is growing, and it impacts the people living
in neighborhoods where development costs can’t be made up for by the people already
living there. While these green upgrades are meant to improve these spaces, they
sometimes result in those areas becoming too expensive for current residents to 
continue to affordably live.

It’s also true that green projects are more likely to be underway in areas where
residents tend to be more affluent. “Large-scale projects for ‘greening’ cities,
such as the High Line, have become bigger and more targeted to more specific audiences,
contributing to the problem of residential segregation,” [notes Jeanne Haffner in a piece from The Guardian](https://www.theguardian.com/cities/2015/may/06/dangers-ecogentrification-best-way-make-city-greener),
discussing the risk of eco-gentrifying spaces.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2017/06/cropped-img_1039.
jpg?w=736&quality=52&ssl=1)

## Racial Segregation

The effect of residential segregation has serious consequences for the people living
in areas that don’t receive the benefits from improvements.

We can see examples of the impact of this in places affected by this year’s hurricane
season. Climate change is resulting in increased flooding and destruction from storms,
and areas most impacted tend to be those where residents don’t always have the incomes
to afford costly upgrades to infrastructure that could help reduce property damage.
It’s a cycle that pushes people living in gentrified areas into those areas that
are less likely to be receive investment.

Haffner goes on to offer some [insight on better options for introducing green](https://greenlivingguy.com/2009/10/go-green-expo-conference-with-seth-leitman-insights/)
projects. For that’s including projects of a smaller scope being implemented across
different neighborhoods in cities simultaneously.

All to easy the effects of sudden changes that might push people in or out of a 
particular area. She also points to “conscious anti-gentrification” tactics as a
possible solution: things like including residents in discussions surrounding greening
projects and avoiding projects that have high aesthetic appeal but less green benefits.

## Social Factors

[Addressing the social factors](https://web.archive.org/web/20190514021835/https://onlinesocialwork.case.edu/blog/green-social-work/)
that contribute to the issues of residential segregation and eco-gentrification 
can also have a positive impact on the green movement as a whole.

## **Affordable, Sustainable Choices for Individuals**

It’s true that in the long run, many green options are more affordable than their
standard counterparts.

For example, switching to choices like solar energy and Energy-Star rated appliances
can result in sizable savings for homeowners. And there’s no doubt that the payoff
for the environment is worth the cost. However, not everyone can afford to make 
expensive up-front investments in more sustainable options. For that’s even if they
know it’s a smart financial and environmental move.

Current incentivization programs don’t always solve this problem for homeowners.
For those who come from less advantaged economic backgrounds.

Tax credits are an ok way to incentivize those that can afford to pay for up-front
costs. Yet rebates help lower income immediately. All but have little benefit to
those that can’t.

There are some ways to implement sustainable practices that result in more immediate
savings. These are often practices that individuals might be doing in their normal
lives already. All could easily implement. However those might not even realize 
have a green benefit. Sharing the environmental positives of these practices can
help encourage people. Especially to continue them or try them out.

## One great example of this is secondhand shopping

“Buying used clothing is the greenest option of all—and a triple threat in terms
of eco friendliness,” notes [Green America](https://www.greenamerica.org/green-living/dress-best-buy-secondhand-clothing).
For they are adding, “It keeps old items out of the landfill. For it also prevents
resources from being used to make something new, and helps you save money.” Secondhand
shopping is a great option for vehicles. Especially appliances, and consumer goods
like electronics, as well. More practices that play double-duty in terms of financial
savings and sustainability. Those include being more mindful of [energy use around the home](https://housemethod.com/maintenance/best-5-ways-reduce-energy-consumption-home/),
buying produce in season. Finally and planning commutes efficiently to save gas.

![Green living, According to a poll by Realtor.com, over 30 percent of respondents
currently live in an eco-friendly residence, and nearly 85 percent of those surveyed
said they would like to own an eco-friendly home. But even those who don't live 
in eco-friendly homes are making changes to go green by adding energy-efficient 
appliances and lighting. Fortunately, there are plenty of options on the market 
for eco-friendly products, appliances and energy-efficient gadgets to turn up the
green on your home. From window treatments to non-toxic mattresses, here are five
ways to make your home a more eco-friendly place to live.](https://i0.wp.com/greenlivingguy.
com/wp-content/uploads/2017/06/img_1039.jpg?w=736&quality=52&ssl=1)

It’s important to consider the impact of economic background on accessibility and
practicality of [greener choices if we hope to achieve](https://greenlivingguy.com/2022/04/achieving-a-greener-basement/)
widespread adoption of sustainable practices. Understanding the barriers [individuals face to implementing green](https://greenlivingguy.com/green-living-resources-eco-friendly-products/going-green-for-individuals/)
practices, despite good intentions and a desire to contribute to a greener world,
can help us develop ways of addressing those barriers. The success of the green 
movement depends on collective success, which is possible when we enable and empower
the individual.
