# Reformation is Hot and Green all Year Round!

- Link: https://greenlivingguy.com/2018/02/reformation-is-hot-and-green-all-year-round/
- Published: 2018-02-21T02:08:54-05:00
- Author: greenlivingguy

When was the last time you heard a sexy line of eco clothing? How about lines that
both guys and women to view!? I mean like a Victoria Secret’s catalogue… common 
let’s stop lying to ourselves. Fashion makes us move. Wake up in the morning. Make
us feel good about ourselves.

What we are, defines a part of who we are or how we look. So when I have seen this
green brand called [Reformation](https://greenlivingguy.com/2018/02/supreme-court-called-on-to-reject-discrimination-against-rooftop-solar/)
hit the street I watched; and watched. LOL

No seriously.

[⌊Reformation green clothing sexy⌉⌊Reformation green clothing sexy⌉[

It’s not just that they are selling eco friendly clothing. It really is how the 
sell it. Let’s be fair about this. Sex does sell. We’d be lying to ourselves if 
it doesn’t. So let’s celebrate a company that wanted fashion, beauty and sexy written
all the F over it.

Every single line they create.

![It&aposs not just that they are selling eco friendly clothing It really is how
the sell it Let&aposs be fair about this Sex does sell We&aposd be lying to ourselves
if it doesn&apost So let&aposs celebrate a company that wanted fashion beauty and
sexy written all the f over it](https://i0.wp.com/greenlivingguy.com/wp-content/
uploads/2018/02/img_3530.jpg?resize=780%2C1042&quality=52&ssl=1 "img_3530 - The 
Green Living Guy")

Look at this paragraph from them:

_Recent research has found a positive correlation between getting lucky and saving
water, while wearing Reformation. Researchers also saw a significant growth in sexy
DM’s received by Reformation wearers, while their carbon footprint decreased at 
the exact same rate. Pretty hot._

![Recent research has found a positive correlation between getting lucky and saving
water while wearing reformation Researchers also saw a significant growth in sexy
dms received by reformation wearers while their carbon footprint decreased at the
exact same rate Pretty hot 
](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/
2018/02/img_3531.jpg?resize=780%2C1042&quality=52&ssl=1 "img_3531 - The Green Living
Guy")

[Vogue](https://www.vogue.com/article/reformation-eco-fashion-ethical-label) 2012,
the founder interviewed with the money she had made from Reformation’s early years,
along with a side project producing private-label clothes for Urban Outfitters, 
Yael Aflalo relaunched Reformation as an e-commerce business centered on a two-story
factory in downtown [Los Angeles](https://greenlivingguy.com/2011/04/los-angeles-goes-green-business-and-green-seal-at-the-same-time/)
and three stores, two in New York and one in L.A. In 2014 it had revenues of $25
million and now counts Taylor Swift, Rosie Huntington-Whiteley, Rihanna, and Emily
Ratajkowski—stylish women who don’t lack for designers sending them free clothes—
as paying customers. _“I love that their pieces are feminine but always supercool
and have the perfect low-maintenance vibe,” Ratajkowski says._

⌊Reformation clothing positive correlation between getting lucky and saving water
while wearing reformation Researchers also saw a significant growth in sexy dms 
received by reformation wearers while their carbon footprint decreased at the exact
same rate Pretty hot 
⌉⌊Reformation clothing positive correlation between getting
lucky and saving water while wearing reformation Researchers also saw a significant
growth in sexy dms received by reformation wearers while their carbon footprint 
decreased at the exact same rate Pretty hot 
⌉⌊Reformation clothing recent research
has found a positive correlation between getting lucky and saving water while wearing
reformation Researchers also saw a significant growth in sexy dms received by reformation
wearers while their carbon footprint decreased at the exact same rate Pretty hot⌉⌊
Reformation clothing recent research has found a positive correlation between getting
lucky and saving water while wearing reformation Researchers also saw a significant
growth in sexy dms received by reformation wearers while their carbon footprint 
decreased at the exact same rate Pretty hot 
⌉

As [Allure](https://www.allure.com/story/reformation-yael-aflalo-sustainable-fashion-brand)
wrote and is correct that it started when Yael_ launched in 2009 out of Los Angeles.
She has completely reinvented the definition of sustainable fashion. Described as“
a good balance between edgy, sexy, and feminine,” the cool girl brand sells an array
of #OOTD-worthy pieces like silk maxi dresses with high slits and cute button-downs
with funny slogans (“There’s daggers in men’s smiles,” one shirt reads), rather 
than the typical hippie style tees or hemp bracelet we’ve come to associate with
most eco-friendly labels._

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2018/02/img_3544.jpg?
resize=780%2C1045&quality=52&ssl=1 "img_3544 - The Green Living Guy")

So as I source and source other publications for proof, here is Yael in her own 
words (even though I’m Kosher as a fellow Jew), she writes and I respect her for
saying it because:

> I’ve been feeling it myself as of late. It doesn’t stop there. Cotton is extremely
> water-intensive: A single T-shirt requires about [2,700 liters of water](https://www.worldwildlife.org/stories/the-impact-of-a-cotton-t-shirt),
> or more than 700 gallons, to make. So the industry-wide impact multiplies quickly.
> Switching to synthetic fibers isn’t the answer since they require chemical treatments
> during processing, according to the [National Resources Defense Council](https://web.archive.org/web/20160221214059/http://www.nrdc.org:80/international/cleanbydesign/files/CBD-Fiber-Selection-FS.pdf).

**_Yael adds:_**

_Let’s get a few additional facts straight, as well: I eat cheeseburgers, I wear
leather and I sleep on cotton sheets. As a consumer, I can rationalize these transgressions
as minimal in the grand scheme of things. Also, what am I supposed to do if there
are no comparable alternatives? I don’t like veggie burgers, fake leather or polyester
sheets. What I can’t rationalize is being a part of a business that produces tens
of thousands of dresses a month in China that are hurting the world we live in. 
Once I realized the scope of the impact that my industry’s production has on the
environment, I knew I had to make a change._

_Then something clicked, and I realized I could build a sustainable fashion brand.
My vision for [Reformation](https://www.thereformation.com/) was simple: Create 
a brand where fashion and sustainability coexist._

It’s in her brilliance of the moment did it all click. That’s beautiful. Just like
the brand Reformation.

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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