# BMW i official partner of Coachella Valley Music and Arts Festival 2018

- Link: https://greenlivingguy.com/2018/04/bmw-i-official-partner-of-coachella-valley-music-and-arts-festival-2018/
- Published: 2018-04-17T00:25:43-04:00
- Author: greenlivingguy

BMW i official partner of the Coachella Valley Music and Arts Festival 2018. John
Gourley of Portugal. The Man creates the exclusive design for the BMW models on 
the #roadtocoachella. (04/2018)

Phil DiIanni

Munich. [BMW](http://www.bmw.com) i will once again served as an official partner
of the Coachella Valley Music & Art Festival this year. With its unique atmosphere
of creativity, lifestyle and green awareness, the Coachella Valley Music and Arts
Festival is a regular fixture on the festival calendar for stars and fans alike.
Just like last year, BMW is building anticipation for the festival on social media
with #roadtocoachella and unveiling a unique Coachella design for its BMW electrified
models, created by Portugal. The Man lead singer John Gourley.

“Hardly anything moves us like music does – especially live music in such an exhilarating
atmosphere as the Coachella Festival. Like Coachella, inspiration, innovation and
the will to constantly reinvent oneself are part of BMW i’s DNA. This makes the 
[festival](https://greenlivingguy.com/2016/07/greenpop-announces-programme-for-fifth-annual-festival-of-action/)
the ideal partner for BMW i. We are looking forward to the #roadtocoachella campaign
and the inspiring collaboration with John Gourley,” said Stefan Ponikva, head of
BMW Brand Experience Shows & Events.

![11 04 2018 press release](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/
2018/04/img_4423.jpg?resize=329%2C220&quality=52&ssl=1 "img_4423 - The Green Living
Guy")

##### John Gourley is not only the lead singer of the Grammy-winning band Portugal. The Man and one of the main acts on the Coachella Stage, he is also in strong demand as a designer. His expressive design interpretation of BMW i electric vehicles captures the uniquely diverse spirit of the festival.

The event, set in the Californian desert, is considered a creative melting pot, 
where trends and currents are born and divined. The festival, which will be held
from 13-15 April and 20-22 April on the Empire Polo Fields in Indio, California,
is a cultural happening not just for music fans. Over six days, almost 200 acts 
will perform for thousands of visitors from around the world.

Furthermore, selected international influencers will document their ride from Los
Angeles to the festival. Living large in BMW electified vehicles with the eye-catching
Coachella design under the hashtag #roadtocoachella. Then they share their excitement
about the upcoming festival. So Picture it. With millions of fans worldwide. Hence
and thereby, fans can also share their own preparations with the world using the
campaign hashtag.

Finally, On the first weekend, BMW i is also inviting selected Coachella visitors
to attend “Poppy’s BMW i Powered Paradise” and “Poppy’s BMW i Recharged Oasis”. 
This is an event double feature. In conclusion, it has quickly become one of the
most popular items on the programme alongside the actual festival.

**_Source: BMW i, 11.04.2018 Press Release_**

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
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Green Living Guy writes about green living, green lighting, the green guru guides
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