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BMW i official partner of Coachella Valley Music and Arts Festival 2018

BMW i official partner of the Coachella Valley Music and Arts Festival 2018. John Gourley of Portugal. The Man creates the exclusive design for the BMW models on the #roadtocoachella. (04/2018)

Phil DiIanni

Munich. BMW i will once again served as an official partner of the Coachella Valley Music & Art Festival this year. With its unique atmosphere of creativity, lifestyle and green awareness, the Coachella Valley Music and Arts Festival is a regular fixture on the festival calendar for stars and fans alike. Just like last year, BMW is building anticipation for the festival on social media with #roadtocoachella and unveiling a unique Coachella design for its BMW electrified models, created by Portugal. The Man lead singer John Gourley.

“Hardly anything moves us like music does – especially live music in such an exhilarating atmosphere as the Coachella Festival. Like Coachella, inspiration, innovation and the will to constantly reinvent oneself are part of BMW i’s DNA. This makes the festival the ideal partner for BMW i. We are looking forward to the #roadtocoachella campaign and the inspiring collaboration with John Gourley,” said Stefan Ponikva, head of BMW Brand Experience Shows & Events.

11.04.2018 Press Release

John Gourley is not only the lead singer of the Grammy-winning band Portugal. The Man and one of the main acts on the Coachella Stage, he is also in strong demand as a designer. His expressive design interpretation of BMW i electric vehicles captures the uniquely diverse spirit of the festival.

The event, set in the Californian desert, is considered a creative melting pot, where trends and currents are born and divined. The festival, which will be held from 13-15 April and 20-22 April on the Empire Polo Fields in Indio, California, is a cultural happening not just for music fans. Over six days, almost 200 acts will perform for thousands of visitors from around the world.

Furthermore, selected international influencers will document their ride from Los Angeles to the festival. Living large in BMW electified vehicles with the eye-catching Coachella design under the hashtag #roadtocoachella. Then they share their excitement about the upcoming festival. So Picture it. With millions of fans worldwide. Hence and thereby, fans can also share their own preparations with the world using the campaign hashtag.

Finally, On the first weekend, BMW i is also inviting selected Coachella visitors to attend “Poppy’s BMW i Powered Paradise” and “Poppy’s BMW i Recharged Oasis”. This is an event double feature. In conclusion, it has quickly become one of the most popular items on the programme alongside the actual festival.

Source: BMW i, 11.04.2018 Press Release

The PB&J Campaign Celebrates Earth Day (April 22nd) and the Positive Environmental Impact of a PB&J.
Have greener sex this Earth Day and up to $10K will go to Carbonfund.org to celebrate. It's pretty easy: follow We Vibe on Twitter @ms_wevibe and for each new follower, they'll donate $5, up to $10K total to Carbonfund.org. Also check out five tips on how to be eco-sexier and have 'greener sex' below. Details: Standard Innovation Corporation, the company behind the We-Vibe – the fastest-selling sexual health product of its type in history, announced a charitable campaign to combat global warming this Earth Day, April 22, 2011. The company will donate $5 to Carbonfund.org for every new person who follows @Ms_WeVibe on Twitter or likes the We-Vibe Facebook page between now and April 22 to report that eco-friendly sex is important to them. “It's our way of offsetting the carbon generated from all that extra heavy breathing – and then some,” jokes Danny Osadca, We-Vibe company CEO. “We have always been a carbon-neutral provider of body-safe and eco-friendly products and this is an extra tip of our hat to Mother Nature.”
“Ecommando” is an action packed Web series that follows Ex-Navy Seal and environmentally clueless Leon Green (Jason Nash, star of Atom.com’s “The Shaman” and “Jason Nash Is Married”). Leon is quite possibly the least qualified person on the planet to Save Mother Earth, but he is forced to take a job protecting the environment after his girlfriend drives off in his home. Armed with his perma-stoned car, Bro (voiced by David Cross, “Arrested Development”), the duo becomes “the newest environmental disaster.” Can Leon get over his tough guy attitude long enough to take on the bad guys and save the day? View the two premiere episodes by clicking on the image below.
To spruce up New York City with even more greenery this spring, the New York Restoration Project has partnered with leading online charity auction site, charitybuzz.com, for the first annual Earth Day Auction. Available through May 5 at charitybuzz.com/auctions/NYRPEarthDay, the Restore New York City, Restore the Earth Auction offers bidders the chance to spend the day with the organization’s founder, Bette Midler or act as a muse for a custom painting by renowned artist, Ryan Paul Simmons. Additional auction highlights, include: •Four tickets to a live taping of “Iron Chef America” followed by a backstage tour of the studio in New York City with airfare provided by JetBlue •Walk-on role on Broadway’s Priscilla, Queen of the Desert with four orchestra seat tickets, refreshments backstage and airfare provided by JetBlue •Four Legend Suite tickets when the Yankees take on the Red Sox at Yankee Stadium with JetBlue airfare included
The Los Angeles City Council approved moving forward with the Los Angeles Green Business Certification Program. The City of Los Angeles’ initiative, to be administered by the Los Angeles Community College District (LACCD), will provide information on how to identify a green business and how businesses can adopt sustainable practices. One of the aims is to enable consumers to support firms that strive to protect the environment. The program was announced at a news conference at Ciudad restaurant. Green Seal, Inc., the Los Angeles Area Chamber of Commerce, Green Globe and dineLA, a part of LA INC, The Los Angeles Convention and Visitors Bureau will join the LACCD in its work on this effort.
Joe Veilleux doesn’t view himself as an environmentalist, but he understands how his actions might paint him with that brush. “I’m not an environmentalist,” said Veilleux, general manager of the U.S. operations of natural health ingredient manufacturer Euromed. “I’m a pragmatist. There’s a difference. A lot of environmentalists have characterized their cause as one that pits them directly against corporate America. I’m part of corporate America, but I also recognize the debt I owe to the environment and want to do my fair share to protect it. In the long run, it’s just good for business and there are plenty of examples throughout history of how our environment is one of our most valuable natural resources.” Veilleux’s company is partner with the Everglades Foundation in a campaign dubbed Glade-iator (www.glade-iator.org), which is a model of the public-private partnership Veilleux believes is good for business.

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