# Drive Change Drive Electric: A New Initiative

- Link: https://greenlivingguy.com/2018/04/drive-change-drive-electric-a-new-initiative/
- Published: 2018-04-02T20:27:38-04:00
- Author: greenlivingguy

## Campaign to push ‘Drive Change Drive Electric’ Campaign

#### March 29, 2018 08:00 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)- At the New York International Auto Show ([NYIAS](https://greenlivingguy.com/2018/01/2017-bmw-group-electrified-vehicle-sales-facts/)),
automakers and Northeast states announced a historic initiative.  One to increase
electric car use throughout the Northeast. The ‘Drive Change Drive Electric.’ campaign
is the name. For it will focus on the benefits of electric cars.

⌊Drive electric campaign Major automakers and state partners unite to help drive
change by driving electric⌉⌊Drive electric campaign Major automakers and state partners
unite to help drive change by driving electric⌉The ‘Drive Change. Drive Electric.’
campaign is designed to focus attention on the availability.  Especially of a growing
variety of desirable electric models.  The[ campaign](https://greenlivingguy.com/2017/09/new-yorks-hudson-valley-revs-up-for-electric-vehicles-with-new-campaign-green-transportation-mother-earth-news/)
will also showcase the performance benefits.  Moreover and the [affordability of these vehicles](https://greenlivingguy.com/2015/09/ford-c-max-energi-plug-in-hybrid-delivers-expected-550-mile-range-nearly-double-electric-only-range-of-prius/).
All that are easy to maintain and come in a range of models that fit the needs of
any lifestyle.

### Introducing “Drive Change. Drive Electric.”

In March 2018, sixteen leading automakers teamed up with Northeast states and utilities
to launch the Drive Change. Drive Electric. campaign. Debuting at the New York International
Auto Show, the effort seeks to raise consumer awareness of electric vehicles (EVs)
across the region. 

### Goals and Collaborative Strategy

The campaign also encourages drivers to test and consider EVs by highlighting their
environmental benefits, affordability, and performance. It also promotes incentives,
expanding charging infrastructure, and improving EV access. Automakers, states, 
and utilities together form a powerful alliance aimed at accelerating mainstream
EV adoption. For the record I worked with this campaign in the Hudson Valley region.

## Consumer Outreach and Educational Tools

To reach potential buyers, Drive Electric sponsors events, digital marketing, social
media engagement, and regional branding tools such as “Explore Electric Cars.” This
online tool garnered over 23,000 page views and drove nearly 18,000 referrals to
automaker websites—indicating growing consumer interest in EVs. 

### A Blueprint for Broader Change

By uniting public and private stakeholders, the campaign demonstrates how collaboration
can build confidence in EVs. Beyond raising awareness, it provides a replicable 
model for regions across the U.S. pursuing clean transportation goals. 

#### The ‘Drive Change Drive Electric.’ campaign will also encourage the public to test drive an electric Car.

For additional details on the ‘Drive Change Drive Electric.’ campaign please visit
their newly launched website.  For it is: [www.DriveElectricUS.com](https://driveelectricus.com/).

Follow us on social media: @DriveElectricUS on [Twitter](https://mobile.twitter.com/driveelectricus)
and [Facebook](https://www.facebook.com/driveelectricus).

### About ‘Drive Change. Drive Electric.’

In conclusion, the ‘Drive Change Drive Electric’ represents a unique public-private
partnership.  All because ‘Drive Change Drive Electric.’ aims to put more electric
cars on the road.  I mean than ever before. For more information, visit [www.Driveelectricus.com](https://driveelectricus.com/)

When people think of [new technology and high-performance vehicles](https://driveelectricus.com/why-drive-electric/learn-the-facts/affordability/),
they automatically assume it comes with a high price tag. Electric cars are changing
that perception. In many cases, electric cars can actually be cheaper than gas-powered
cars once you factor in federal tax credits, purchase incentives offered by some
states, savings on fuel and routine maintenance, and insurance discounts and rebates.

[⌊Drive change drive electric campaign⌉⌊Drive change drive electric campaign⌉[

### SAMPLE TWEET

Tweets by [‎@DriveElectricUS](https://mobile.twitter.com/DriveElectricUS)

[Drive Change. Drive Electric.](https://mobile.twitter.com/DriveElectricUS)[[@DriveElectricUS](https://mobile.twitter.com/DriveElectricUS)[

There’s an [#ElectricCar](https://mobile.twitter.com/hashtag/ElectricCar?src=hash)
for you that’s just right, so [go ahead and be picky](https://greenlivingguy.com/2010/09/global-plug-in-vehicle-campaign-driving-change/).
Find your perfect fit: [https://](https://t.co/07jMn836ZC)[[bit.ly/2J22MRh ](https://t.co/07jMn836ZC)
[[⌊Drive change Drive electric Tweets by ‎driveelectricus drive change Drive electric driveelectricus there&aposs an #electriccar for you that&aposs just right so go ahead and be picky Find your perfect fit https bit Ly2j22mrh ⌉](https://mobile.twitter.com/DriveElectricUS/status/979805347929083904)

[Mar 30, 2018](https://mobile.twitter.com/DriveElectricUS/status/979805347929083904)

[Drive Change. Drive Electric.](https://mobile.twitter.com/DriveElectricUS)[[@DriveElectricUS](https://mobile.twitter.com/DriveElectricUS)[

The future is now. [https://](https://t.co/07jMn836ZC)[[bit.ly/2J22MRh ](https://t.co/07jMn836ZC)[
[⌊Major automakers and state partners push drive change drive electric campaign⌉](https://mobile.twitter.com/DriveElectricUS/status/979407907287699463/photo/1)

Sources:

 1. Drive Change. Drive Electric. Campaign Overview (Official Press Release)
    [https://driveelectricus.com/wp-content/uploads/2018/03/Drive-Change-Drive-Electric-Press-Release.pdf](https://driveelectricus.com/wp-content/uploads/2018/03/Drive-Change-Drive-Electric-Press-Release.pdf)
 2. Curbed – EV Awareness Ramps Up in the Northeast
    [https://archive.curbed.com/2018/3/29/17177812/ev-electric-car-charging-station-drive-electric-campaign](https://archive.curbed.com/2018/3/29/17177812/ev-electric-car-charging-station-drive-electric-campaign)
 3. SlideServe – Drive Change. Drive Electric Campaign Presentation
    [https://www.slideserve.com/rgipson/drive-change-drive-electric-campaign-powerpoint-ppt-presentation](https://www.slideserve.com/rgipson/drive-change-drive-electric-campaign-powerpoint-ppt-presentation)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
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Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
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Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
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