Campaign to Drive Electric Campaign for Public Toward Electric Cars Announced at NYIAS
March 29, 2018 08:00 AM Eastern Daylight Time
NEW YORK–(BUSINESS WIRE)-At the New York International Auto Show (NYIAS), automakers and Northeast states announced a historic initiative to increase electric car use throughout the Northeast. The ‘Drive Change. Drive Electric.’ campaign will focus on the benefits of electric cars. It’ll also focus on advancing consumer awareness, understanding, consideration and adoption of these vehicles in the region. So the campaign launch coincides with the NYIAS. This’ll be where automakers are featuring a broad range of electric cars.
The ‘Drive Change. Drive Electric.’ campaign is designed to focus attention on the availability of a growing variety of desirable electric models, tax and purchase incentives, a rapidly-expanding network of charging stations and economic benefits – including fuel price savings – for current and next generation drivers. The campaign will showcase the performance benefits and affordability of these vehicles that are easy to maintain and come in a range of models that fit the needs of any lifestyle. The ‘Drive Change. Drive Electric.’ campaign will encourage the public to test drive an electric Car.
The ‘Drive Change. Drive Electric.’ campaign will initially focus in the Northeast region. Elements of the Drive Electric Campaign program include a newly-launched website, advertising, social media, strategic partnerships, events and other content efforts. The platforms will work together to connect the public with information. This will help them experience and consider an electric car as their next vehicle purchase. This work is reaching those beyond today’s enthusiastic and early adopters. It’s to generate excitement about joining the electric car community. This is through stories that can resonate with any future driver and passenger.
For additional details on the ‘Drive Change. Drive Electric.’ campaign please visit our newly launched website: www.DriveElectricUS.com.
About ‘Drive Change. Drive Electric.’
In conclusion, the ‘Drive Change. Drive Electric’ represents a unique public-private partnership between auto manufacturers and public sector. By showcasing to drivers and passengers the convenience, affordability, technology, sustainability and power performance of electric vehicles, ‘Drive Change. Drive Electric.’ aims to put more electric cars on the road than ever before. For more information, visit www.Driveelectricus.com
Finally and most noteworthy, The Association of Global Automakers, Alliance of Automobile Manufacturers, and Northeast States for Coordinated Air Use Management have been working to help facilitate the Drive Electric campaign.
DRIVE CHANGE. DRIVE ELECTRIC.
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