Any Lexus hybrid is the best of what Lexus offers. For they are now comparably priced to gas models.
May 01, 2018
PLANO, Texas (May 1, 2018) — So Lexus is getting a new campaign folks. For Lexus announced a new national marketing campaign to prove that choosing a hybrid doesn’t mean making compromises. Coined “Fast as h,” the marketing campaign showcases the full hybrid lineup’s impressive performance and new lower pricing.
The 30-second TV spot, “Cloudy with a Chance of Truth,” can be viewed here. In it, a LC 500h performance coupe maneuvers through an empty gallery space, as it literally and figuratively clears clouds of doubt about hybrid performance. The voiceover states, “Of course a Lexus is powerful. But if you had any lingering doubts about the acceleration, horsepower and all-around performance of a Lexus hybrid, this should clear the air. When Lexus crafts any hybrid electric car the result is fast as h. Now comparably priced to the rest of the lineup.”
While alternative fuel vehicles offer future benefits, such as helping the environment and cost-savings. Most noteworthy, any Lexus hybrid also provides exhilarating experiences. Lexus hybrids boast compelling initial acceleration; better gas mileage and a longer range; and a smoother, quieter ride. They offer uncompromised styling and performance, plus higher-fuel efficiency and lower emissions.
The new TV spot will air during network and cable sports, including: the NHL playoffs and the U.S. Open, in addition to prime time slots, the TV spot will air during late night and cable programming. Additional elements of the “Fast as h” campaign include: digital and social; print ads in consumer and enthusiast titles, such as Food & Wine and Wired; out of home, including: the Times Square digital billboard, point-of-sale and in-cinema.
More details on the hybrid lineup are available at http://www.lexus.com/hybrid/.
Full disclosure I own a Lexus RX400h