# Solar CEO Tackles 10 Tough Objections to Renewable Energy

- Link: https://greenlivingguy.com/2018/05/solar-ceo-tackles-10-tough-objections-to-renewable-energy/
- Published: 2018-05-26T21:48:05-04:00
- Author: greenlivingguy

Going solar is an investment, and it is commonly met with a series of objections,
many of them the byproduct of misconception or perspectives askew. That said, solar
panels work and companies should never let your fears intrude on the decision.

The best way to handle an objection to solar panels or power, whether you’re convincing
your spouse to opt in to residential solar or if you run a large business operation
that needs to reduce its energy expenses, is to break down the roadblocks forming
the objection. Here are some effective ways to convince the powers that are, well,
in power but not necessarily in the know when it comes to power, about the value
solar power has.

![Solar panels](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2018/05/
image-5-1.jpg?resize=348%2C350&quality=52&ssl=1)

**1. “I Can’t Afford Solar.”**

If you can afford a power bill, you can afford at least half of what your power 
bill will cost, which solar, at the very least, makes possible.

Ask the person at what time and how long ago they drew the conclusion that they 
can’t afford it? The cost of residential solar has dropped by 70% between 2010 and
2016, and is still on the decline. You can also pay off part of the system with 
a [solar referral program](https://gosolargroup.com/referral/). Several of our customers
have made $2,000 just by giving us 3 referrals that installed with us.

**2. “I’m Refinancing My Mortgage on My Home.”**

So, you’ll be paying less over a longer period of time, and therefore are likely
have to pay a higher interest rate, which will require you to either change your
lifestyle or save more money. Even if the refinancing saves you money, you can use
the leftover change to help pay for a solar loan. Solar is one of the few ways that
you can passively save money. That said, this is one of the many reasons these conditions
wouldn’t disqualify you from solar power.

![Older home with Solar power Solar panels](https://i0.wp.com/greenlivingguy.com/
wp-content/uploads/2018/04/solar-panel-array-1591358_1280.jpg?resize=780%2C395&quality
=52&ssl=1)

**3. “I’m Getting a New Roof.”**

Replacing the roof is something that will happen when you get solar. The [conservative](https://greenlivingguy.com/2016/05/framing-discourse-around-conservative-values-shifts-climate-change-attitudes/)
lifespan of one of our systems is 30-40 years, and, for instance, an asphalt shingle
roof should be replaced every 25 years. Because of this, we offer to remove the 
system for the cost of labor whenever you need to replace your roof. Just to clarify,
this is not a service that we or other solar companies profit from. So, the roof
will be able to support the panels. That’s a good thing. If you bought the panels
and had put them on top of a bad roof, you’d have to do a take down and reinstall.
A new roof ensures you get the maximum ROI on the panels themselves.

**4. “I’m Not Sure Whether I’m Interested.”**

May I ask you one question? Are you satisfied with paying $1-2k every year to the
power company for the rest of your life? If you’re 40, that’s $52,500 dollars on
average. Most people don’t think this is something they can change. You can, but
if you are satisfied with this situation, then I don’t think solar panels are right
for you.

**5. “I Have Too Much Debt.”**

Well, do you know what your credit rating is? If they say it’s over 670, the debt
is not too much to have affected their credit score, which qualifies them for solar
energy. Or, ask them a simple question: What exactly is the debt to them? You are
currently in debt to the power company. You are forced to make a monthly payment
for energy. At least when you get solar, you are only in debt for a few years, as
opposed to forever with the power company, and every single time you turn on a light
switch.

**6. “I’m Moving.”**

Where to? And in what time frame? Depending on the time frame, a full-service solar
company licensed in the area can either wait to schedule your install at a new property
or do the install, take down, then reinstall.

**7. “Solar is Too Pricey/I Don’t See the ROI.”**

When you are [beginning your solar journey](https://gosolargroup.com/customize-your-solar-journey-with-us/),
you may be doing so with a set of underlying assumptions about the cost of solar
power.

This all depends on what is important to the prospect. Return on Investment? Return
on Impact? Return on incentive?  What exactly are they grasping at? Stressing non
monetary features like security from battery backup, being able to power devices
when the grid goes down, and other options are helpful persuaders.

Shoot them links to the below pages. Remember, the estimates these tools produce
are exactly that: Rough estimates. And do remember to tell prospects that we are
a high-end solar provider. The savings may not be as high as our competitors’ but
the German-engineered solar panels/inverters and quality of the right vendors’ service
is more than worth it.

**8. “What About the Tariff?”**

There’s yet to be a profitable solar company who’s raised prices on imported solar
panels because of [the tariff](https://gosolargroup.com/solar-legislation/utah-solar-ceo-unfazed-by-imports/),
therein passing the increased price of it on to its customers. A debt-free company
like Go Solar Group, for instance, won’t raise prices on even it’s top-tier, German-
engineered solar panels and inverters.

 1. “I Thought it Was Free.”

Solar is an investment which, like any good investment, makes you money. Making 
money is always better than not spending it, which is all that any free item gives
you.

There are some companies that do free solar panels, but we do not recommend that.
Let me explain why. “Free” panels are really “leased” panels, so companies that 
do these systems don’t actually give you the panels. Instead, they own the panels,
put them on your roof, then charge you for the power they produce. The solution 
we recommend is to purchase the panels through financing them (if you can’t pay 
with cash). After about 12 years, you own them and the energy they produce.

Your power bill will fluctuate, increase over time, and be there forever. A solar
bill remains at a steady amount for a few years and then you own the system, no 
more power bill.

Sunlight is free, but the solar panels and setup themselves are not. And, if you
are connected to the grid, you will still have a small power bill no matter what.
Remember, there’s a difference between going solar for zero down with no upfront
payment and going solar for free. [Community-based solar programs](https://www.energysage.com/solar/community-solar/community-solar-power-explained/)
are the closest to free that you can get (aside from the ill advised free solar 
panels).

**10. “I’m Waiting for Tesla Solar Shingles”**

Go Solar Group is a certified Tesla Powerwall Installer, so we love Tesla technology,
but there are downsides to [solar shingles](https://greenlivingguy.com/2019/05/solar-shingles-state-of-the-union/).

If you do wait for them, you will be waiting for another 3 to 4 years. And the expenses
will likely not drop at that point to where they are manageable for most people 
who would otherwise go solar with regular rooftop panels. 3 to 4 years also reduces
the time value of money and cuts significantly into opportunity cost. Therefore,
waiting for solar shingles hinders the amount of money you can ultimately save with
rooftop solar. Additionally, the price of solar panels is about ¼ of the cost of
solar shingles at present date.

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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