# Kia Looks to its Electric Future in Geneva with New Four-Door Concept Car

- Link: https://greenlivingguy.com/2019/03/kia-looks-to-its-electric-future-in-geneva-with-new-four-door-concept-car/
- Published: 2019-03-03T22:13:37-05:00
- Author: greenlivingguy

### ![Kia Motors Europe Geneva Motorshow Concept (side)](https://i0.wp.com/preview.thenewsmarket.com/Previews/kiam/StillAssets/533185_v2.JPEG?resize=270%2C201&quality=52&ssl=1 "Kia Geneva Motorshow Concept (side)")

#### Kia Europe Going EV concept

Kia Motors Europe has unveiled new images of its bold new all-electric concept car.
It’s reveal is at the 2019 Geneva International Motor Show.

Most interestingly, Kia admits automotive design is about capturing the heart. Thereby
making it beat that bit faster.

Kia believes that there’s absolutely no reason that should change. I mean especially
because the [car powered by electricity](https://greenlivingguy.com/2025/10/electric-cars-are-greener-in-the-long-run-heres-the-proof/).
This came from Gregory Guillaume, Vice President of Design for Kia Motors Europe.

Parenthetically he added that’s why our all-electric concept is designed to get 
you pumped and your pulse racing. It’s also a signpost. One about our holistic and
emotional approach to electrification.

Kia prides itself on its power to surprise, which is why we wanted to move away 
from the rational and focus on the emotional. In addition embrace a warmer and “
more human approach to electrification.”

In conclusion and therefore, a visual embodiment of its wanting to move forward.
All into the exciting world of [electrification](https://greenlivingguy.com/2015/02/abb-supplying-kia-with-fast-charging-infrastructure-to-support-new-soul-ev/).
So this concept is the company’s first pure [electric four-door passenger car](https://greenlivingguy.com/green-living-resources-eco-friendly-products/electric-car-news/).

Therefore, it’s intentionally designed to not sit within the industry’s predefined
vehicle categories. Cause it coherently draws together elements of a muscular sports
utility vehicle. That’s a sleek and athletic family saloon and a versatile and spacious
crossover.

#### Intelligently reinterpreting Kia’s iconic ‘tiger nose’ grille, the concept features a bold new illuminated ‘tiger mask’ that encircles the headlamp units to create a distinctive and recognizable lighting motif, one which instantly marks this out as a Kia for the 21st Century.

A single sheet of glass used for both the windscreen and roof, flowing from the 
base of the A-pillar and over the cabin to create a vast sky-window, before tapering
into a double-bubble over the rear passenger compartment. Cause the rakishness of
the car’s high shoulders and narrow glasshouse is further enhanced. Enhanced by 
an illustrated dynamic streak that draws the eye from the A-pillar to the C-pillar.

In conclusion, Guillaume and his team fully exploited the chassis architecture of
the powertrain’s all-electric layout. All to maximise cabin space and create an 
airy and spacious interior. So the concept features 21 individual ultra high-resolution
screens. These curve their synchronised way across the top of the dashboard. That’s
in a layout that’s at the same time both casual and sporty.

### Finally, Kia’s new concept unveiling on 5 March 2019 at the Geneva International Motor Show.

27-FEB-2019, SOURCE: [Kia Motors Corporation](https://worldwide.kia.com/int/our-movement)