World première for rugged Kia ‘Masterpiece’ concept. New ‘Signature’ concept previews upcoming compact SUV. Asian début for fully electric car ‘Imagine by Kia’ concept
Exhibition of latest tech innovations from the brand, including R.E.A.D, Kia’s Real-time Emotion Adaptive Driving system
Kia Motors has revealed a trio of new concepts at the 2019 Seoul Motor Show. Thereby previewing the brand’s future design direction.
So two of the three concepts make their international début in Seoul. All with the rugged Kia ‘Masterpiece’ taking center stage. So it’s combining a large SUV body with a luxurious, high-tech cabin. The Masterpiece accompanying Kia ‘Signature’.
It’s a new concept model which previews the design and layout of an upcoming compact SUV from the brand.
The cars joined by ‘Imagine by Kia’ concept car. That’s an all-electric sports sedan which embodies Kia’s desire to create exciting zero-emissions passenger cars.
Consequently each of the concepts hint at the direction Kia’s designers could take in future.
So each also illustrates different elements of the brand’s future model strategy. An expanding range of SUVs and likewise crossover models. All as a result both have provided the impetus for Kia’s long-term sales growth. Most importantly, models that can have an impact around the world.
The Masterpiece and Signature both offer an insight into how Kia could develop its model line-up. Aka in future. All in terms of design, layout and use of technology.
So the ‘Imagine by Kia’ concept also previews how the brand plans to excite drivers with electrified vehicles in future. Therefore creating stunning exterior and interior design. All with intelligent packaging and cutting-edge technologies.
Kia Masterpiece – a rugged and robust large SUV concept
The Kia Masterpiece concept makes its first public appearance, with a rugged and robust large SUV. The Masterpiece hints at how the brand could adapt its latest designs and features for the large off-road SUV segment.
Like other recent Kia models, the exterior of the car characterized by sculpted bodywork and bold lines. Combined with a purposeful SUV stance and raised body, and a powerful all-wheel drive system, its rugged looks matched by true ‘go-anywhere’ capability.
The front of the car features a new incarnation of Kia’s iconic grille, the ‘tiger nose’. Yet as well as extended outwards across the front section of the concept. Clearly with no clear boundaries between grille and LED headlamps.
New Signature concept previews upcoming Kia compact SUV
Following the launch of the Kia SP Concept at the India’s Auto Expo 2018 in Delhi, Kia today reveals evolving the design, with the international début of the Signature concept.
Driven by advanced technology, the Kia SP Concept hints at the company’s plans to introduce a new small SUV for its global markets. Bold and stylish, the Signature combines new beauty, breakthrough technology, and high functionality in a smart, compact package.
With a wide grille and long hood at the front, and a rear design which emphasizes stability with wide rear lamps and body lines, the Signature stands out on the road. At the front, its lamps connected to the ‘tiger nose’ grille, with integrated daytime running lamps. Its strong shoulder line, with a glasshouse which tapers towards the rear of the car, lends the compact SUV an air of understated sportiness.
So the exterior completing with a series of distinct styling features. Thereby contributing to the car’s contemporary, technical design. These include thin LED lamps at the front and rear. Also sharp lines pressed into the bodywork, and precise metallic details.