Joe Veilleux doesn’t view himself as an environmentalist, but he understands how his actions might paint him with that brush.
Veilleux’s company is partner with the Everglades Foundation in a campaign dubbed Glade-iator (www.glade-iator.org), which is a model of the public-private partnership Veilleux believes is good for business. In the program, every time a manufacturer purchases an order of Euromed’s saw palmetto extract to create a natural health supplement, Euromed will make a donation to the Everglades Foundation in the name of the purchasing company.
So the Everglades Foundation, whose mission is to preserve all the natural habitats in Florida (where nearly all of the world’s supply of saw palmetto is located). It therefore and most importantly benefits from donations and from the marketing materials about the campaign. The campaign that Euromed supplies to natural health products.
Not only that, but giving to environmental causes was on the way up, with $6.6 billion in donations. It’s not just about the dollars, either. Fortune Magazine just held a conference called Brainstorm Green. A conference where they gathered top corporate figures like Virgin’s Richard Branson and some of the top environmentalists and cause-related organizations for a summit. A summit on how to make things better for both groups. The event grew by 23 percent over last year’s gathering. Public-private partnership just plain works.
Along those lines, companies who help with the Glade-iator effort will also be able to help educate their customers about how they can help the green effort, Veilleux said.
Branson: “Formula E will produce technological breakthrough”
So similarly and again infamous entrepreneur and Virgin Racing team owner Sir Richard Branson believes that the introduction of new manufacturers in Formula E will push further development of electric cars. That will help reduce carbon emissions across the globe.
On his first visit to a Formula E event, Sir Richard Branson addressed media in Miami at the American Airlines Arena. That’s home of the Miami Heat basketball team.
Therefore Formula E is the FIA’s global motorsport championship. It’s featuring fully-electric open-wheel cars racing in 10 of the world’s leading cities including Los Angeles, London and Buenos Aires. The debut of Formula E ushers in an innovative age. An age where a race on the world stage becoming the platform to showcase and promote sustainable technology for the environment.
Global Thermostat was founded in 2006 by Professors Peter Eisenberger and Graciela Chichilnisky. Graciela Chichilnisky drafted and negotiated the carbon trading mechanism for the Kyoto Protocol. So using this technology, Global Thermostat will work on significantly reducing the CO2 emissions generated by the championship.