We’ve all experienced how poor lighting in our homes and workplaces can impact our moods. Why then would you think an automobile lighting is different? So to help improve daily driving experience for commuters, Ford debuted Crystal Diamond Light.
It’s an LED lighting innovation. Innovation designed to disperse broad, even lighting. Lighting that can help reduce irritability. All the while improving efficiency by up to 62 percent. Thereby lowering cost and enhancing aesthetics. The solution launched in the FT Supercar and the F-150.
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Ford Lights up the Night with Psychology. Thereby Guiding the Way.
Ford Motor Company lighting innovations are guided by human psychology. Similarly since lighting inconsistencies and contrast irregularities can cause irritability and even depression.
In addition, interior lighting designed with the human eye in mind. This tech offering optimal light perception and good contrast for night vision. That’s because men and women see colors differently. So the shade must be universally accepted by the color cones of both sexes.
DEARBORN, Mich., February 11, 2016 – In the niche world of automotive lighting design, decisions are judiciously made. Made with the knowledge that each can impact human psychology.
Consider this all-too-familiar scenario:
At the end of a long workday, there is still a traffic-clogged roadway to contend with on the drive home. Fellow commuters are stuck too, growing impatient, irritable, and often distracted. As the minutes tick away, the sky grows darker. By the time the car pulls into the garage, the driver is grumpy, even a bit depressed.
Ford lighting designers and engineers say this irritable mental state is, in part, due to poor automobile lighting and how humans psychologically cope. These lighting experts are working to make life a bit brighter.
This solution is a LED lighting innovation. Ford calls it Crystal Diamond Light. The lighting improves efficiency up to 62 percent while lowering cost. It also miniaturizes the fixture. Which is also an aesthetic desired by designers. The diamond-like facets of the lens offer even, broad distribution of light.
Crystal Diamond Light debuted in 2016 year at the North American International Auto Show. They displayed it on the Ford GT Supercar. It is also available now on the Ford F-150. Ford commenting “and will trickle down to other models”. soon.
Consideration of human physiology is also a factor with interior lighting.
Even LED Lighting innovation was around the time the world was preparing for Y2K. Also you might remember the predicted doom would ensue. So Ford began work to update its Corporate Green interior dash lighting. The mandates included choosing a color that is pleasing to the eye. That’s again one that provides a higher quality of lighting. As a result also with good contrast for twilight and night vision. And because men and women see some colors differently, the shade had to be universally accepted. Accepted by the color cones of both sexes.
Red and green are typically reserved for emergency buttons, such as hazard lighting.
Designers and engineers opted to light the Ford vehicle dashboard in Ice Blue™. It’s a color that is more easily seen and perceived. One that’s brighter by the human eye. Also one that cuts through the clutter.
So the color of choice for illuminating the Ford dashboard is Ice Blue. However there’s an available feature for many Ford vehicles. It allows customers to change ambient lighting colors with in-car controls.
Still, it’s the physiology that matters most to designers.
Source: Ford Motor Company