A key factor driving the growth of the market is the rise in awareness about the harmful effects of synthetic deodorants.
The global organic deodorant market is driven by various awareness campaigns. Those undertaken by companies and industry associations for promoting the use of organic products. Also, the global organic soap market. For it is driven by the growing awareness among end-consumers. All about the harmful effects of traditional deodorants. As well as the benefits associated with organic deodorants.
In addition, the harmful ingredients used in synthetic deodorants include aluminum. Also, parabens, propylene glycol, phthalates, and triclosan.
Owing to the harmful effects of these chemicals. I mean many people have started switching to organic deodorants. Thereby driving the expansion of the global market.
As per Technavio, the increase in the number of organic concept stores will have a positive impact on the market. For they will also contribute to its growth. I mean significantly over the forecast period. This global organic deodorant market 2019-2023 research report also analyzes other important trends. Also and market drivers. Those that will affect market growth. All from a range over 2019-2023.
Global organic deodorant market: Increase in the number of organic concept stores
Easy availability of numerous organic brands under one roof. It is the primary reason for the increased popularity of organic concept stores compared to other retailers. All that carry only a limited product portfolio. This is why they form the dominant distribution channel. Especially for organic deodorants’ sales. Thereby promoting the concept of all natural and organic BPC products among consumers.
For example, Credo Beauty. I mean like in the US. They opened six stores between 2017 and 2018. In October 2018, Credo Beauty’s CEO announced that there will be a further increase. I mean in the company’s stores during the forecast period.
Organic Concept Stores
An increase in the launch of organic concept stores. All by key market competitors is expected to boost the growth of the market. Moreover and all in focus during the forecast period.
“Along with the increase in number of organic concept stores. But the increase in adoption of organic products and the availability of organic deodorants. Especially in a wide range of natural fragrances. All that are some other major aspects that are expected to boost the growth. That’s of the overall global market. That’s also during the forecast period,”says a senior analyst at Technavio.
Global organic deodorant market: Segmentation analysis
This market research report segments the global organic deodorant market. That’s by product (stick, roll-on, spray, others) and geographical regions. Also Europe, North America, APAC, South America, and MEA.
In addition, the European region led the market in 2018. For that’s followed by North America and APAC. Then South America, and MEA respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth. For that’s due to the influx of innovative products. Most interestingly and a with a rising preference for chemical-free skincare products. All throughout the region.
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Five Forces Analysis
Segmentation of the Market
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