# OpenLabel Aims to Completely Replace Product Labels

- Link: https://greenlivingguy.com/2019/09/product-openlabel-aims-completely-replace-labels/
- Published: 2019-09-03T23:44:27-04:00
- Author: greenlivingguy

Silicon Valley startup OpenLabel closed a 500K seed round and launched a crowdfunding
[free iPhone app and website](https://vimeo.com/37513456)**.** One that lets consumers
and non-profit partners attach information and product ratings**.** That information
goes directly onto any barcoded product.

#### 󠀁[⌊Looking at something ⌉⌊Looking at something ⌉󠀁[

## Product Seed money

After closing half a million dollar seed investment from investors at [Google](https://greenlivingguy.com/2014/01/google-has-entered-into-an-agreement-to-buy-nest-labs-inc-for-3-2-billion-in-cash/),
Amazon, and MicroVentures. For tech startup OpenLabel released its free mobile app
and web platform. One that helps smart shoppers make healthier, more responsible,
and more informed decisions.

#### 󠀁[⌊openlabel⌉⌊openlabel⌉󠀁[

By applying concepts from crowd-powered platforms like Yelp, Twitter and Reddit.
For the team aims to eventually replace the traditional, outdated product label**.**
Now it’s more relevant. Especially a more dynamic information like [company and product ratings](https://greenlivingguy.com/2012/08/eco-labeling-making-greener-choices-simplified/)**.**
Plus analysis from a variety of sources.

#### 󠀁[⌊Woman scanning a product using app⌉⌊Woman scanning a product using app⌉󠀁[

#### Scan Barcode on the product

Users simply scan the barcode of any product in the world. Moreover and contribute
their own information and recommendations on issues. For that’s such as health and
safety. Also social justice, environmental impact, politics, and animal welfare.
Each “label” can be shared and rated by the community. Most importantly so consumers
can follow the sources they trust. Especially to see updates in their personal feed.

### Conclusion

In conclusion, the team has indexed over 20 million products. More noteworthy their
private beta users have already contributed over 100,000 labels. They are ranging
from personal recommendations to more serious data. All from dozens of non-profit
partners such as Fairtrade, Healthy Child, Greenpeace, Oxfam, Unicef, and the Environmental
Working Group.

[⌊Reading comments⌉⌊Reading comments⌉[

According to Deloitte, 4 out of 5 consumers use mobile phones. However in retail
stores, 80% of smartphone users want mobile-optimized product info. Finally, all
the while shopping.

### Conclusion

It’s important that you recognize how much you value your sanity and your family’s.
Knowing that you can easily change the food you’re eating and implement healthier
habits can make a huge impact on your health and well-being – and the health of 
your loved ones.

In an effort to get people to make healthier choices, one company decided to create
a product that would make the switch easier. The product is called OpenLabel, and
the goal is to replace labels with the words “eat this!” or “eat it less!”

It’s a nod to the more than 20 trillion pounds of food that Americans throw away
each year, much of which could be edible.

In conclusion, there are a number of other companies working in this space. All 
to help people make better choice when it comes to food and nutrition. Some, like
BluePrint, even offer tools and resources to help you make a healthier choice when
eating out, what to shop for, and more.
 [⌊Looking up info on a product ⌉](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2015/02/wpid-wp-1424404589973.jpeg?quality=52&ssl=1)

Source: OpenLabel
 [http://www.theopenlabel.com](http://www.theopenlabel.com)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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