# Kia’s Futuron Concept proposes an illuminating new design for an electric SUV coupe

- Link: https://greenlivingguy.com/2019/11/kias-futuron-concept-proposes-an-illuminating-new-design-for-an-electric-suv-coupe/
- Published: 2019-11-05T01:27:13-05:00
- Author: greenlivingguy

Kia Motors has revealed its new Futuron Concept, an illuminating all-wheel drive
SUV coupe which proposes new designs for future electric vehicles.

The Futuron Concept represents the modern and confident image of a progressive electric
SUV coupe. All envisioned by Kia; so the Futuron name itself is a portmanteau of‘
future’ and ‘on’, hinting at the switched-on. Thereby an [electric nature of future SUV](https://greenlivingguy.com/2019/11/rivian-electric-suv-exclusive-in-depth-breakthroughs/)
designs from the brand.

In addition and with a design based around the notion of dynamic purity. Because
the Futuron Concept merges elegant proportions with pure shapes and surfaces. Its
lightweight SUV coupe body incorporates a fully-electric all-wheel drive powertrain.
All wrapped in bold yet modern exterior surfaces, and with a flexible, high-tech
interior.

![Kia futuron electric suv concept](https://i0.wp.com/greenlivingguy.com/wp-content/
uploads/2019/11/img_1779.jpg?resize=300%2C169&quality=52&ssl=1 "img_1779 - The Green
Living Guy")

The Futuron makes its public debut at the 2019 China International Import Expo (
CIIE) in Shanghai. Also it was on display to the public until 10 November.

### An electric SUV coupe with a ‘360-degree core’

The Kia Futuron Concept is built around a single, strong ‘360-degree’ design. Thereby
notable for its pure, smooth form devoid of ornament. The delicate diffusion of 
the body’s surfaces creates a series of taut, flowing shapes which twist. As well
as expand and contract around the body. The result is a sleek and streamlined shape,
creating an aero-efficient profile.

![Other view of kia futuron](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/
2019/11/img_1780.jpg?resize=300%2C161&quality=52&ssl=1 "img_1780 - The Green Living
Guy")

The novel proportions of the car are immediately striking. Its low-profile SUV coupe
body makes a strong statement of intent for Kia’s future cars. One which will be
confident, sporty and modern; yet also elegant.

It stands at 4,850 mm in length, 1,550 mm tall and with a 3,000 mm-long wheelbase.
Also the Futuron’s elevated ground clearance is matched with a low, lean body. Finally,
creating a dynamic, confident posture.

The Futuron’s fully-electric powertrain also  makes this shape possible. Because
it’s a high-capacity battery is mounted low in the vehicle’s body. I mean beneath
the cabin floor; then it’s providing electrical energy to four powerful in-wheel
electric motors.

So the elevated stance of the car is therefore matched with a low center of gravity
and a cutting-edge e-AWD system.

#### One which delivers lightning-fast responses to driver inputs.

Furthermore, it’s a sports car on an SUV platform. Then you’re combining with comfortable,
lean-back seats. I mean Futuron offers users a new type of interactive driving experience.
One most importantly suitable for urban city environments. That’s because various
elements of the vehicle’s structure and design foster that connection. As well as
an interaction between the car and driver.

The front fender flows backwards from the front of the hood. All before plunging
into the cabin itself. It’s establishing a connection between the driving seat and
the road ahead. The concept’s roof is a diamond-shaped panoramic glasshouse. One
which sits atop the 360-degree core. Because in the best traditions of UFO and flying
saucer design. So it’s flooding the cabin with natural light. It also extends down
the bonnet to give drivers an unparalleled view ahead. The glasshouse also incorporates
a network of LiDAR (light detection and ranging) sensors. One capable of providing
Level 4 autonomous driving features. I mean enabling hands-off and eyes-off driving
in most conditions.

Furthermore, the 360-degree theme is evident in the lighting. That’s because it 
that illuminates a sharp character line encircling the Futuron’s body. A playful
and interactive new feature, this lighting responds to physical gestures and movements
made outside the car. Thereby eliciting a close connection between vehicle and driver
before they even set foot in the cabin.

#### The new ‘tiger face’ of Kia

The front of the Futuron features a new reinterpretation of Kia’s ‘tiger nose’ grille,
a signature for Kia design now for over a decade. While maintaining the basic principle
of the design – a clear outline with tabs in the middle – Kia’s designers have expanded
the boundaries, widening the shape across the front of the car to create a restrained,
yet elegant ‘tiger face’.

The newly-designed front of the car, like that of the [Imagine by Kia Concept](https://greenlivingguy.com/2020/05/kia-reveals-new-suv-concepts-at-the-2019-seoul-motor-show/)
first revealed earlier in 2019, expresses a new design interpretation for Kia’s 
future electric vehicles.

With a wider ‘tiger face’ shape, the grille incorporates the Futuron’s headlamps.
They are an innovative ‘Star Cloud’ design. One which gives the car a dazzling new
night-time identity. The concept’s Star Cloud lighting not only highlights a new
[design](https://greenlivingguy.com/2025/08/bentley-exp-15-ev-concept-debuts-at-monterey-car-week/)
form for the front of the car. However it also embodies a new lighting concept for
Kia. All taking inspiration from nebulae in the night sky. Therefore creating a 
geometric patchwork of matrix LED lighting. The Star Cloud is also incorporated 
into the rear of the car. Then displaying a distinct light signature to anyone following
the Futuron.

Revealed for the first time in Shanghai, the Futuron also incorporates Chinese legend
in the design and form. That’s so of its new Star Cloud lighting. The Dragon Skin
surface covers the lighting area emulating the scaled armor that adorns Chinese 
dragons. So known both in mythology and modern-day cultural celebrations. The Star
Cloud lighting incorporates a kinetic surface. All enabling the car to alternate
between daytime running lights and full-beam headlamps as the scales open and close.

### **Flexible and autonomous cabin space**

The layout of the [electric powertrain](https://greenlivingguy.com/2013/01/automakers-will-invest-heavily-in-powertrains-optimizing-combustion-engine-still-bigger-bet-than-electric-kpmg-survey/)
and incorporation of Level 4 autonomous driving systems has enabled the creation
of a spacious and flexible cabin. I mean it’s so unlike any other vehicle on roads.
The two front seats are created out of flexible materials and can offer an upright‘
driving’ position, or a reclined ‘rest’ position, similar to the flexibility afforded
to first-class airline passengers. With the activation of the Futuron’s autonomous
driving features, the two front seats recline as the steering wheel retracts. The‘
zero-gravity’ seating position this creates helps to reduce fatigue on long journeys.

The Futuron’s seamless interior also reflects its autonomous driving nature.  Especially
with surfaces flowing uninterrupted from the dashboard and through the door panels.
The doors feature the same Star Cloud [lighting](https://greenlivingguy.com/2019/05/ford-led-lighting-innovation-improving-efficiency-by-up-to-62/)
and scaled Dragon Skin motif found on the outside of the car, creating a glittering
interactive ambient lighting system. The ventilation system is also housed behind
Dragon Skin scales, which open and close to allow fresh air to circulate throughout
the cabin.

In conclusion, one of the most prominent features of the cabin is the ‘cockpit’ 
area surrounding the driver. The graphical user interface (GUI) of the cockpit flows
out of the driver-side door. It also wraps around the steering wheel in a seamless
arc. This merges the instrument cluster directly with the audio-visual display at
the center of the dashboard. Best part is it is linked to the display integrated
within the surface of the steering wheel.

Finally, the GUI is operated by artificial intelligence technologies. All displaying
useful information about the car various autonomous driving. That’s as well as the
powertrain and navigation features to create a unique user experience. The apex 
of the cockpit arc sees the GUI lunge forward towards the road, creating an interactive
Star Cloud light display at the very front of the cabin.

Source: 05-NOV-2019 SEOUL SOURCE: [Kia Motors Corporation](https://preview.thenewsmarket.com/Previews/kiam/DocumentAssets/550987.doc)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
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Green Living Guy writes about green living, green lighting, the green guru guides
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