The friction between the private sector and environmentalists is long standing. So long and historically right. We’ve been down the path of crop commercialization before. Therefore it’s never in history worked out well for the environment. Or a new species, a new crop, a new product.
Yet a silver bullet plant that can provide exactly what industry and markets needs. And yet typically such plants go one of two ways. Because the way of Jatropha. A way which after a few years of being touted as the miracle plant of the biofuel industry, simply faded. Faded moreover into nothingness. As well as the way of oil palm. That’s where industrialization boomed. With it came a mile wide trench of environmental devastation. Oil palm is not alone. Especially from corn to eucalyptus. Because the majority of plants that have undergone rapid commercialization fail. That’s because they have caused a number of environmental and social issues.
Therefore no plant is inherently green. And bamboo is no different. It can be grown well, and sustainably. All under which framework it can be extremely positive. Or it can be the cause of deforestation. As well as the conversion of natural ecosystems. Finally and the subsequent environmental and social degradation.
With a suite of new bamboo products seeming to appear everywhere. Consequently too on an increasingly frequent basis. Therefore we started to look at how commercialization of this crop might be different. This research kept leading us back to a single company. I mean that appears to be paving the way for this global conversion of bamboo from a small scale crop turned into handicraft and maybe some flooring. Also to a real viable fiber. All the while apparently maintaining all of its benefits.