# Businesses focus on short-term sustainability goals, Not Climate Change plus Resource Scarcity

- Link: https://greenlivingguy.com/2020/04/businesses-focus-short-term-sustainability-goals-not-climate-change-resource-scarcity/
- Published: 2020-04-11T21:18:30-04:00
- Author: greenlivingguy

Climate change and resource scarcity is real. According to [a report by the Carbon Trust](https://web.archive.org/web/20160418153656/http://www.carbontrust.com:80/resources/reports/advice/titans-or-titanics/),
over three-quarters of global business leaders recognize the bottom line risks from
the direct impacts of climate change. However many businesses fail to have a clear
vision. A vision on how to adapt considering sustainability changes.

**Titans or Titanics?**

Understanding the business response to climate change and resource scarcity seeks
to understand and explain how large businesses are responding to climate change 
and resource scarcity today, incorporating insights from qualitative interviews 
with industry experts, alongside independent market research into the views of global
corporate leaders. It also details the Carbon Trust’s practical framework for assessing
and quantifying the long term opportunity and risks related to climate change and
resource scarcity.

### 󠀁[⌊Greenhouse gas Emissions cause climate change and resource scarcity⌉⌊Greenhouse gas Emissions cause climate change and resource scarcity⌉󠀁[

The paper argues that businesses are “living in two realities”. Some recognizing
and accepting the risks. Also and opportunities of an environmentally sustainable
future. However more import work still continuing to focus on the short-term. While
the businesses involved in the research believe change will continue. Yet most have
no clear vision of how they will transition.

#### **_Main findings of the report include:_**⏎  70 per cent of global business leaders confident that action taken by consumers, governments. As well as investors will force the change to an environmentally sustainable future.

76 per cent see bottom line risks from direct impacts of climate change and resource
scarcity. Also and 84 per cent see business opportunity in an environmentally sustainable
future.

So even half believe they would have to fundamentally change products, services,
or business models. Yes only if drivers for environmental sustainability become 
strong.

Of those that claim to be aware of how they compare with competitors on environmental
sustainability. Yes 99 percent believe they are at least average for their sector.
Then with half seeing themselves as leaders.

I have to laugh! Companies need a lot of work. They are so missing the mark it’s
sad

08 Jun 15 | Author Leighann Morris |

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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