# 5 Eco-Friendly Ways to Market Your Business

- Link: https://greenlivingguy.com/2020/12/5-eco-friendly-ways-to-market-your-business/
- Published: 2020-12-11T11:07:50-05:00
- Author: Eillin Delapaz

There are two parts to a business. The first is its creation and maintenance. For
many, this is an easy task. The hard part is to market it so they increase their
client base and income.

With 31 million entrepreneurs in the United States, the task might have a daunting
feel to it. Particularly when you also want to maintain a low carbon footprint. 
In other words, thousands of flyers attached to car windshields won’t cut it.

There are better ways to promote your company that won’t hurt the environment. Here
are 5 eco-friendly ways to market your business.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/toa-heftiba-
UrgpmTHMd_Y-unsplash.jpg?resize=206%2C300&quality=52&ssl=1)

Photo courtesy of Unsplash/Toa Heftiba

## 1. Create Videos

While the video may have killed the radio star it hasn’t done so for businesses.
If anything, it has helped millions become millionaires over time. What you need
to do is make the right video.

Today’s viewers aren’t looking for a straight shot of you speaking for 30 minutes.
They want to see the animation, graphics, and other items that draw their eye. While
they want your input from time to time they don’t want to hear others.

So, one of the things to learn is how to remove audio from video. This can be done
through companies like Invideo. If you don’t have the time to do it, let another
organization handle the steps for high-quality results.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/maddy-baker-
OGeWW3OJai0-unsplash.jpg?resize=300%2C200&quality=52&ssl=1)

Photo courtesy of Unsplash/Maddy Baker

## 2. Blog

The creation of a blog is still a powerful and eco-friendly marketing tool. However,
it won’t help much if you don’t regularly contribute material. It also won’t work
if you use your blog to bash other companies or talk politics. Those items make 
customers leave.

Your blog should contain behind-the-scenes information about the company. For an
eco-friendly bent, discuss how your products help the environment in some way. The
blog is also where you introduce new products and giveaways.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/glenn-carstens-
peters-npxXWgQ33ZQ-unsplash.jpg?resize=300%2C200&quality=52&ssl=1)

Photo courtesy of Unsplash/Glenn Carstens-Peters

## 3. Giveaways

On the subject of free offers, they still help market your business. Also, they 
increase your list of new emails. In the end, it’s a win-win situation.

The giveaway shouldn’t be a budget breaker. An eBook of advice, a tip sheet, or 
an exclusive video can be used. Those who take the giveaway simply need to download
it to their own system for repeated use.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/1FC2C75A-7C8E-
4433-8695-5C3BE53015F4.png?resize=300%2C300&quality=50&ssl=1)

## 4. Guest Columns

As mentioned in our blog recommendation, people want to know about you and your 
company. An eco-friendly way to do this is by writing a guest column on another 
website. Not one of a competitor, mind you. Instead, a site that focuses on businesses
as a whole.

By doing this you become a subject matter expert (SME). When you show your knowledge
about a particular business matter, people follow links in the column to your site.

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/scott-graham-
5fNmWej4tAA-unsplash.jpg?resize=300%2C200&quality=52&ssl=1)

Photo courtesy of Unsplash/Scott Graham

## 5. Podcast

Recording and editing a podcast can take some time. However, you’ll receive a large
return on investment because you create a regular broadcast where people can hear
you.

What can make the podcast even better is if you bring on other business SMEs? Particularly
those in your realm. For instance, if you deal with real estate, you want to interview
someone who once had success in a similar venue. They can discuss the pros and cons
of running a business along with tips on how to get things started.

These steps are only a small group of eco-friendly ways to market your business.
Not everything listed here will be for you. Whatever you choose, don’t do it with
half a heart. Make sure you commit 100 percent to the effort.

Potential customers will notice if you do this. In turn, they’ll become a customer
because they know your business is also run in a dedicated, eco-friendly, and mindful
way.

To learn more about making your business eco-friendly, [read this post](https://greenlivingguy.com/2021/04/five-tips-for-running-an-eco-friendly-business/).

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2020/12/convertkit-CbLJAUI_js-
unsplash.jpg?resize=300%2C200&quality=52&ssl=1)

Photo courtesy of Unsplash/ConvertKit

_This article was written by Maggie Bloom_

_Bio: Maggie graduated from Utah Valley University with a degree in communication
and writing. In her spare time, she loves to dance, read, and bake. She also enjoys
traveling and scouting out new brunch locations. If you are into video editing and
you are looking into [how to remove audio from video](https://invideo.io/tools/remove-audio-from-video),
Maggie recommends Invideo. _