Eco-friendly businesses are very attractive in today’s market. Customers are more and more interested in “green” companies. Our landfills are brimming, and the oceans are struggling with toxic waste. And because of this, public opinion has changed. People are willing to redirect their purchasing power towards businesses that are trying to combat waste and pollution.
Modern consumers aren’t judging a product just by its quality and price; they also consider eco-friendly certificates. The latest trends show that buyers have a strong preference for ecological products and services. Studies from writing services uk found that 55% of consumers are willing to pay more for a company devoted to bringing “positive social and environmental change.” The PR from an eco-friendly business has a substantial impact on consumer behavior. More precisely, 52% say that socio-economic packaging labels influenced their purchasing decision.
So, you want to turn your business into an eco-friendly company – that’s very noble. However, not all companies can make the transition without losing their profitability. Before making any big decisions, consider starting an audit to see if the objectives of your business align with eco-friendly initiatives. It’s vital to ensure that your new business model isn’t cost-prohibitive. If everything checks out, then you can start implementing ecological changes to your firm.
Here are five tips for running an eco-friendly business:
1. Recycle more
One of the best ways of turning your business into a “greener” company is to start from the basics: recycling. A good recycling policy will spread the word about your environmental ethics and score valuable P.R. points among both employees and customers.
Install recycling bins at every corner
Recycling is good, but it also has to be convenient. Employees are busy and must have easy access to recycling receptacles around the office. Color-based bins seem to work the best as people intuitively know where to throw different objects. It’s best to get containers with large openings so that workers can quickly dispose of trash. Also, make sure that the bins are closable so that they don’t stench up the workplace.
Use more recyclable materials
Another valuable way of increasing the “green” rating is to use recycled products. For instance, you could adopt recycled BPA-free bottles, cups, pens, packaging materials, etc. Make a list of all the main items you could replace and work from there. There’s no need for a complete overhaul of the office. Sudden changes may negatively influence the workflow. Remember, slow and steady wins the race.
2. Repurpose and redesign products
A large study in collaboration with uni assignment help found that firms can drastically reduce internal operating costs by rethinking how their products are build and destroyed. In many cases, products that reached the end of their life cycle are still worthwhile. The price of using exhausted products as prime material is way lower than buying “virgin” material.
There are many ways of implementing such a strategy; it depends on the situation. For instance, Nutella uses Mason jars as containers for their hazelnut cream. The consumer eats the content and repurposes the Mason jar as a drinking glass. In this case, the company can upsell its products knowing that buyers will appreciate the usefulness of an empty glass jar.
Innovative companies are looking for material that has a second life. Some even readjusted their product lines. For example, a few firms started to invest in cardboard shredding machines that turn waste paper into packaging material.
3. Get everybody on board
A successful firm moves as one. That’s why managers must ensure that everybody is informed and willing to apply themselves. More prominent companies started devising training sessions for their employees. Similar programs teach the importance of being eco-friendly not only at work but also at home. Even more, some businesses encourage eco-friendly procedures through prizes and bonuses. For instance, managers might reward employees that eat their lunch from reusable containers. Others might give incentives to those that ride their bicycle to work.
Brainstorming is also a productive idea to come up with new ways of going “green.” Employees spend the most time in-between offices – they know what’s up. Set up brainstorming activities and see if anything interesting comes up.
Additionally, you can install anonymous feedback boxes. These feedback boxes are great for signaling flawed procedures or malicious actors around the workplace. People are much more willing to expose the truth if they’re anonymous.
4. Reduce energy consumption
Wind, solar, and geothermal powering systems are great ways to reduce internal energy bills drastically. Consider hiring an engineer to examine your company and propose solutions.
Nonetheless, there are quite a few ad-hoc ways to reduce office energy consumption. Start by replacing the light bulbs with LED fixtures. Next, add motion-activated light switches and automatic faucets to avoid waste. You can also replace paper towels with air hand dryers.
Smart work whenever possible
Working from home saves the company a lot of money and protects the environment. Allowing people to remote work means that you’ll reduce or completely nullify utility bills. You might even save money on rent and taxes.
From an environmental point of view, remote working might save more than three million carbon tons per year, according to the U.K.’s Carbon Trust.
Transform your company into a B Corp
Speaking of taxes, what business owner wouldn’t like to have them lowered for its “green” efforts? By transforming your company into a B Corp, you’ll be able to prove your good intentions and receive various incentives. Not only will the government repay you for your actions, but you’ll also get access to a valuable framework to grow your company.
5. Practice green procurement
Green procurement means taking a closer look at your suppliers and deciding which one has the most eco-friendly products and practices. Buying from “green” suppliers means that you’re adding another link to the chain of sustainability. Teaming up with ethical suppliers can bring many cost-effective benefits and valuable P.R. opportunities.
The first red flag when dealing with new suppliers is excessive packaging. Companies that don’t double think their processing lines will often show their disinterest in the environment by using unnecessary and non-reusable materials. Even more, some might hide toxic substances in their fabrics that can damage you, your employees, and the environment.
Local procurement is the preferred alternative as you’ll reduce the transportation carbon footprint.
Adopt “green” web hosting
Physical products aren’t the only ones that can harm nature, but services too. All the running servers in the U.S. are equivalent to five nuclear power plants. Choosing a “green” website means that at least a part of the required energy comes from renewable energy. Since these companies cut their energy costs, they’re usually more affordable than traditional ones. They’re also more reliable as they experience fewer power cuts.
Running an eco-friendly business isn’t easy, but it’s full of potential. Going “green” will help you save money and score trust points with your consumers. Aspiring eco-friendly businesses should start:
- Saving energy;
- Practicing green procurement;
Finally, it’s equally important to set a company standard for everyone and incentivize workers to stay committed to the fight against pollution and waste.
Charlie Svensson is a writer and junior editor for a college writing website. Charlie is skilled in business and economics and provides a cheap essay writing service for students worldwide. He’s highly adaptable and capable of writing for many different audiences.