# How Some Brands Are Going Eco-friendly

- Link: https://greenlivingguy.com/2021/11/how-some-brands-are-going-eco-friendly/
- Published: 2021-11-19T06:31:49-05:00
- Author: greenlivingguy

![How some brands are going eco friendly](https://i0.wp.com/greenlivingguy.com/wp-
content/uploads/2021/11/unnamed-2-3.jpg?resize=420%2C280&quality=52&ssl=1 "How Some
Brands Are Going Eco-friendly - The Green Living Guy")

Several decades ago, many brands thought that the world had an infinite number of
resources. They thought the world brimmed with untapped potential. They believed
that gas, oil, plastics were improving our lives. Little did they know the environmental
damage some of these practices have done. 

The constant use of these resources has left us to struggle with the fight against
carbon emissions and global warming. And that means we have to find a better, sustainable
way of life or face extinction. It means we have to find eco-friendly brands.

Now, more than ever, consumers have realized how they’re contributing to the environmental
damage. In fact, according to a survey by Statista, [45%](https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/)
of consumers said they were interested in doing business with environmentally responsible
and sustainable brands. Also, 44% of consumers said they were interested in brands
that encourage the recycling of their products. 

Therefore, more businesses seek to find innovative ways of promoting an [eco-friendly](https://greenlivingguy.com/green-living-consulting-services/going-green-for-businesses-energy-financing/)
environment by integrating green, eco-friendly practices into their business practices.
In this article, we’ll look at how brands are going eco-friendly. But first, it 
would help to understand the reasons for going eco-friendly.

# **Reasons Brands are Going Eco-Friendly**

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2021/11/unnamed-2.png?
resize=420%2C280&quality=50&ssl=1 "unnamed-2 - The Green Living Guy")

More and more companies are going green in 2021 and beyond, and there are [many reasons](https://www.business.qld.gov.au/running-business/environment/environment-business/benefits)
for this! Researchers have carried out further research and statistical data that
prove that eco-friendly initiatives are suitable for the world and your wallet. 
They include:

 * According to INC, the global consumer market considers sustainable goods valuable,
   with [66%](http://www.inc.com/melanie-curtin/73-percent-of-millennials-are-willing-to-spend-more-money-on-this-1-type-of-product.html)
   willing to pay more for them.
 * A Forbes survey found that [92%](https://www.forbes.com/sites/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/?sh=7c5eed22240d)
   of consumers favor brands that are socially or environmentally conscious.
 * Forbes points out that [87%](http://www.forbes.com/sites/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/?sh=7c5eed22240d)
   of consumers would purchase environmentally or socially responsible products 
   if given a chance.
 * Employee loyalty is higher at 38% to a brand that prioritizes sustainability,
   according to SHRM.
 * Forbes reports that [88%](https://www.forbes.com/sites/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/?sh=7c5eed22240d)
   of consumers are likely to be more loyal to brands that support environmental
   or social causes. 
 * Harvard Business Review reports that corporate responsibility practices might
   increase sales revenue by 20%.
 * A Cone Communications study found that 64% of millennials are unwilling to take
   a job if the organization doesn’t have strong corporate social responsibility.
 * The National Renewable Energy Laboratory (NREL) reports that rooftop solar increases
   the value of your property by $20 for every dollar saved on your utility bill.
 * According to UCLA Newsroom, environmentally friendly companies have [16%](https://www.cnbc.com/2016/04/18/run-a-green-business-make-money.html)
   higher productivity than the average company.

# **Going Green: How Some Brands Are Going Eco-Friendly**

These are some brands that are leading the way in [going green by adopting eco-friendly](https://greenlivingguy.com/2016/06/environment-friendly-resources-green-degrees/)
measures. These brands include:

## **Abena**

Environmentally friendly products are becoming increasingly popular with consumers.
And incontinence supplies are no exception. Abena’s [adult brief](https://wellnessbriefs.com/uniquewellness)
is one of the most eco-friendly and sustainable incontinence products. The company
uses few resources to make them, but a highly effective product result. Recently,
it also introduced a compostable paper bag for its eco-friendly baby diaper. It 
means that users can either discard the pack in their compost pile or recycle it
with other waste paper.

They use only forest regrowth materials in the manufacturing of the highly absorbent
core. As a result, they plant more trees than ever. By doing so, they harvest the
material using the least number of trees while being as eco-friendly as possible.
They have also dedicated themselves to using the cleanest manufacturing process 
possible when manufacturing this line of supplies. 

## **IBM**

Among the first companies to [embrace sustainability and eco-friendly](https://greenlivingguy.com/2007/04/eco-friendly-fashion-embracing-sustainability-in-clothing/)
practices were IBM. Since the 1960s, corporate social responsibility and the environment
have been part of [IBM’s mission statement](https://www.ibm.com/ibm/environment/information/40_Years_of_IBM_Environmental_Leadership.pdf).

Among its many [achievements are its 1990 first sustainability](https://greenlivingguy.com/2016/10/levis-sustainable-stadium-achieves-leed-gold-status/)
report and longstanding energy-efficient data centers that have received accolades
from the European Commission. IBM’s [smart building initiative](http://www.ibm.com/smarterplanet/us/en/smarter_cities/management/#management_smarter_buildings)
can reduce resource demand, improve green procurement, improve water management,
and do more for a truly holistic approach.

## **Google**

![How some brands are going eco friendly](https://i0.wp.com/greenlivingguy.com/wp-
content/uploads/2021/11/unnamed-3-1.png?resize=420%2C315&quality=50&ssl=1 "How Some
Brands Are Going Eco-friendly - The Green Living Guy")

As a [green supply chain management and environmental sustainability](https://greenlivingguy.com/2015/10/airports-going-green-a-sustainable-future/)
leader, this business innovator is also heading towards a greener future. Google
shows its commitment to being eco-friendly by:

 * Installing [renewable energy sources](https://cloud.google.com/blog/topics/sustainability/google-achieves-four-consecutive-years-of-100-percent-renewable-energy)
   at its facilities
 * Hosting farmers’ markets 
 * Hosting sustainable cooking seminars
 * [Using goats](https://www.businessinsider.com/google-hires-goats-to-mow-its-lawn-because-its-a-low-carbon-solution-2009-5?r=US&IR=T)
   to eat grass

Also, the company has a solid corporate culture that emphasizes the importance of
the environment, further solidifying its image as one of the most forward-looking
companies in the world.

## **Amazon**

![How some brands are going eco friendly](https://i0.wp.com/greenlivingguy.com/wp-
content/uploads/2021/11/unnamed-4-2.png?resize=420%2C280&quality=50&ssl=1 "How Some
Brands Are Going Eco-friendly - The Green Living Guy")

Despite being one of the largest online marketplaces, Amazon strives to become an
eco-friendly brand as well. You’re under even more scrutiny when you run a big [company like Amazon](https://greenlivingguy.com/2020/04/amazon-ecuador-oil-sold-third-to-chinese/),
as your target audience expects you to do more to make a difference.

Amazon established [a sustainability hub](https://www.aboutamazon.com/sustainability)
to share information about the company’s commitment to being eco-friendly. Data 
from Amazon’s Sustainability initiative illustrates the company’s commitment to 
overcoming key challenges that hinder other [businesses from successfully implementing green](https://greenlivingguy.com/green-living-consulting-services/going-green-for-businesses-energy-financing/)
initiatives. Amazon and other brands, such as P&G, regularly collaborate to offer
sustainable products and [package and deliver them to customers](https://greenlivingguy.com/2025/05/custom-soap-packaging-enhance-your-brand-identity/).

## **Toyota**

![](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2021/11/unnamed-5.png?
resize=420%2C280&quality=50&ssl=1 "unnamed-5 - The Green Living Guy")

As the largest car manufacturer globally, Toyota has invented innovative ways to
reduce its overall carbon footprint by manufacturing innovative cars. An example
of these cars is the Prius model. It’s a model celebrated as the world’s first mass-
market hybrid vehicle.

The company has sold the Prius model in over 38 countries worldwide. Furthermore,
the EPA acknowledged it as having an efficient fuel consumption. In the UK, it’s
the third least carbon-emitting car. CARS24 even recognized Toyota Prius as the 
eco-friendly car of 2016. 

# **Conclusion**

It’s not enough to say that you’re committed to helping the environment; you’ve 
got to prove it, too, the same way these brands do. Becoming one of the best sustainable
companies today means not merely saying you’re committed but proving it too. 

You can also guarantee that your promotional [initiatives reach a larger audience by working](https://greenlivingguy.com/2014/09/wildlife-works-redd-forest-initiatives-and-impact/)
with reputable brands.

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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