# Audi S1 e-tron quattro Hoonitron will make North American debut at Rolex Motorsport Reunion

- Link: https://greenlivingguy.com/2022/08/audi-s1-e-tron-quattro-hoonitron-will-make-north-american-debut-at-rolex-motorsport-reunion/
- Published: 2022-08-09T09:16:51-04:00
- Author: greenlivingguy

#### **HERNDON, Va., August 8, 2022 – Modernized, electrified, and inspired by the iconic design of the 1985 Audi Sport Quattro S1, the S1 e-Tron Quattro Hoonitron will be revealed in North America for the first time at the Rolex Monterey Motorsports Reunion hosted at Laguna Seca during Monterey Car Week Aug. 17 – Aug. 21.**

The one-of-a-kind vehicle was developed exclusively for American drift artist Ken
Block, and will be featured in the next installment of his famous Gymkhana series,“
Electrikhana.”

![The audi s1 e tron quattro hoonitron brings electrification directly to the performance
car enthusiasts doorstep Featuring dual electric motors all wheel drive a carbon
fiber chassis and incorporation of the full suite of safety standards as dictated
by motorsports top governing body the fia  the s1 hoonitron dispels any doubts that
an electrified car cannot be engaging and synonymous with modern performance Audi
is displaying the s1 hoonitron at the laguna seca racetrack as part of the historic
monterey car week from aug 17  aug 21](https://i0.wp.com/greenlivingguy.com/wp-content/
uploads/2022/08/10044-Leadimage.jpg?resize=420%2C280&quality=52&ssl=1 "10044-Leadimage-
The Green Living Guy")

The [Audi](https://greenlivingguy.com/2022/06/audis-battery-testing-center-is-balancing-energy-density-and-charging-capacity/)
S1 e-Tron Quattro Hoonitron brings [electrification](https://greenlivingguy.com/2020/10/audi-at-the-geneva-international-motor-show/)
directly to the performance car enthusiast’s doorstep. Featuring dual electric motors,
all-wheel drive, a carbon fiber chassis, and incorporation of the full suite of 
safety standards as dictated by motorsports’ top governing body, the FIA – the S1
Hoonitron dispels any doubts that an electrified car cannot be engaging and synonymous
with modern performance. Audi is displaying the S1 [Hoonitron](https://greenlivingguy.com/2015/11/auca-campus-a-transformative-educational-hub-in-central-asia/)
at the Laguna Seca racetrack as part of the historic Monterey Car Week from Aug.
17 – Aug. 21.

This will be the first time that the North American public will have a chance to
view the [electric car that Ken Block will drive](https://greenlivingguy.com/2022/12/test-drive-results-audi-etron-all-electric-sportback/)
in person. Furthermore, fans will also witness the original [Audi](https://greenlivingguy.com/2022/11/audi-on-demand-now-offers-electric-audi-e-tron-sportback-and-long-term-rental/)
Sport Quattro S1 that was driven by Walter Röhrl. That’s when he set his record 
of 10 minutes and 48 seconds on gravel at the Pikes Peak Hillclimb in 1987. It still
stands as the fastest time on the unpaved stretch of road into the sky as it has
since been paved.

![In december 2021 plans to create an electrified version of an audi design icon
were rapidly set into motion Typically for a project of this magnitude designers
and engineers allot upwards of one year to produce It is a pretty ambitious concept
However in the case of the s1 hoonitron four weeks is what the audi sports facility
at neckarslm needs](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2022/
08/10048-Small9141TheAudiS1etronquattroHoonitronconceptvehicleshownthismodelisnotforsale.
jpg?resize=420%2C280&quality=52&ssl=1 "10048-Small9141TheAudiS1etronquattroHoonitronconceptvehicleshownthismodelisnotforsale-
The Green Living Guy")

## The Making of the S1 Hoonitron

In December 2021, plans to create an electrified version of an Audi design icon 
were rapidly set into motion. Typically for a project of this magnitude, designers
and engineers allot upwards of one year to produce. It is a pretty ambitious concept.
However, in the case of the S1 Hoonitron, four weeks is what the Audi Sports facility
at Neckarslm needs.

After an approximately one-month-long labor-intensive pursuit toward the future,
the S1 Hoonitron was finalized. Audi Design in Ingolstadt, Germany, is responsible
for the styling. However, the entire development, including the technologies which
brought the car to life, took place in Audi Sport’s Neckarsulm location. This location
is fitting for the development of a future-forward [electric performance car](https://greenlivingguy.com/2022/08/acuras-new-sports-car-the-electric-arx-06/).
This same location is also where manufacturers are producing the commercially available
[Audi RS e-Tron](https://greenlivingguy.com/2021/09/2022-audi-e-tron-s-and-e-tron-s-sportback-models-coming-to-us-this-fall/)
GT.

![From 1984 to 1987 audi rally driver walter röhrl drove the original audi sport
quattro s1 Moreover during the group b era of rally racing The unfair advantage 
brought to the road via the unique quattro all wheel drive system propelled the 
success of the brand in off road pavement and track competitions alike The performance
benefits reach beyond snow covered roads and off road driving](https://i0.wp.com/
greenlivingguy.com/wp-content/uploads/2022/08/10052-Small9145TheAudiS1etronquattroHoonitronconceptvehicleshownthismodelisnotforsale.
jpg?resize=420%2C280&quality=52&ssl=1 "Audi S1 e-tron quattro Hoonitron will make
North American debut at Rolex Motorsport Reunion - The Green Living Guy")

From 1984 to 1987, [Audi](https://greenlivingguy.com/2022/10/audi-makes-evs-more-accessible-with-new-q4-e-tron/)
rally driver Walter Röhrl drove the original Audi Sport Quattro S1. Moreover, during
the Group B era of rally racing. The “unfair advantage” brought to the road via 
the unique Quattro all-wheel drive system propelled the success of the brand in 
off-road, pavement, and track competitions alike. The performance benefits reach
[beyond snow-covered roads and off-road driving](https://greenlivingguy.com/2025/09/nissan-leaf-2026-first-drive-moves-beyond-budget-ev/).

Today, the Audi Quattro system has evolved with the latest technologies and credentials
adapted from the world of motorsports. The modern interpretation, the S1 Hoonitron,
serves as a nod. That’s to this significant period while remaining laser-focused
on the commitment toward electrification. Moreover, the Q4 e-Tron SUV and Q4 Sportback
e-Tron are joining the e-Tron, e-Tron Sportback, and e-Tron GT. It’s increasing 
the size of the e-Tron portfolio to five unique models offered in the U.S. market.
The S1 Hoonitron serves as a glimpse into the [electric future that is exciting](https://greenlivingguy.com/2025/11/chicago-drive-electric-showcases-ev-excitement/)
and sustainable.

[Source](https://media.audiusa.com/en-us/releases/537#gallery)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
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