# BMW presents BMW i Vision Dee in Las Vegas

- Link: https://greenlivingguy.com/2023/01/bmw-presents-bmw-i-vision-dee-in-las-vegas/
- Published: 2023-01-10T03:24:32-05:00
- Author: greenlivingguy

## **Ultimate companion – through real and virtual worlds**

BMW i Vision Dee (01/23)

**05.01.2023 Design, Concepts, Studies**

![Ultimate companion – through real and virtual worlds
BMW i Vision Dee (01/23)

05.01.2023 Design, Concepts, Studies](https://i0.wp.com/mediapool.bmwgroup.com/cache/
P9/202212/P90490993/P90490993-bmw-i-vision-dee-01-23-600px.jpg?w=780&quality=52&
ssl=1)

![Vision dee](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2023/01/img_0145.
jpg?resize=600%2C337&quality=52&ssl=1 "img_0145 - The Green Living Guy")

![collage vision dee](https://i0.wp.com/mediapool.bmwgroup.com/cache/P9/202212/P90491127/
P90491127-bmw-i-vision-dee-collage-01-23-600px.jpg?w=780&quality=52&ssl=1)

## BMW i Vision Dee – Collage (01/23)

Steven Woerns  

**Munich/Las Vegas. **The BMW Group is sharing its vision of the future digital 
experience. That’s both inside and outside the vehicle. All at the Consumer Electronics
Show (CES) 2023 in Las Vegas. For the **[BMW i Vision Dee](https://greenlivingguy.com/2014/03/chevy-volt-constantly-drawing-new-faces-to-chevrolet-dealerships/)**
is the futuristic mid-size sedan. Combined with a new and pared-down design. The
name **“Dee”** stands for **Digital Emotional Experience. Because** that is precisely
its aim. I mean to create an even stronger bond with the driver. That is the future
going forward. Especially to go beyond. Beyond the levels of voice control and driver
assistance systems. You know, the things you and I use and are familiar with today.

For now, the BMW Head-Up-Display extends across the full width of the windscreen.
Thereby providing a glimpse of the next vehicle generation. From 2025 onwards, this
innovation will be available. Especiallyin the models of the NEUE KLASSE. In addition,
the BMW Group also has a refined use of color-change technology.

### Having unveiled the BMW iX Flow Featuring E Ink.

Originally and with the ability to change from black to white; at the last CES. 
Now the BMW i Vision Dee can now curate its exterior. Can you say in up to 32 colors?

With its intelligent, almost human capabilities.  Now BMW i Vision Dee accompanies
drivers. I mean not only through real-life situations on the roads. However and 
also in their digital environment.

## **BMW Mixed Reality Slider: into the virtual world in five steps**

Most interestingly is the BMW Mixed Reality Slider. For it’s in combination with
the advanced Head-up Display. I mean it is the digital highlight and central operating
control of [BMW](https://greenlivingguy.com/2022/11/the-bmw-ix-flow-featuring-e-ink-makes-it-to-times-2022-list-of-best-inventions/)
i Vision Dee. Using hi-tech sensors on the instrument panel. Then drivers can decide
for themselves how much digital content they want to see. All on the advanced Head-
Up Display. As well. the five-step selection ranges from analogue to driving-related
information. Then to the contents of the communications system. Finally to augmented-
reality projection. Then in parallel, dimmable windows. Those can also be used to
gradually fade out reality. Then mixed reality can be experienced in an immersive
way. So it’s creating a new dimension of driving pleasure. All for the user.

![Most interestingly is the bmw mixed reality slider For it&aposs in combination
with the advanced head up display I mean it is the digital highlight and central
operating control of bmw i vision dee Using hi tech sensors on the instrument panel
Then drivers can decide for themselves how much digital content they want to see
All on the advanced head up display As well The five step selection ranges from 
analogue to driving related information Then to the contents of the communications
system Finally to augmented reality projection Then in parallel dimmable windows
Those can also be used to gradually fade out reality Then mixed reality can be experienced
in an immersive way So it&aposs creating a new dimension of driving pleasure All
for the user](https://i0.wp.com/greenlivingguy.com/wp-content/uploads/2023/01/img_0145-
1.jpg?resize=600%2C337&quality=52&ssl=1 "img_0145 - The Green Living Guy")

## **Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025**

In the BMW i Vision Dee, projection across the entire width of the windscreen. For
it is now a must. For it allows information to be displayed. This is on the largest
possible surface. All which only becomes recognizable as a display once it is activated.
In this way, the BMW [Group](https://greenlivingguy.com/2023/01/lets-go-bmw-i7-electric-car/)
demonstrates the huge potential. Most importantly of projection technology. Also,
the BMW i Vision Dee visualizes how an advanced Head-Up-Display could also be utilized.

For the standard-production version of the BMW Head-up-Display is extending across
the full width of the windscreen. This will be also used in the models. That’s of
the NEUE KLASSE from 2025 onwards.

![For the standard production version of the bmw head up display is extending across
the full width of the windscreen This will be also used in the models That&aposs
of the neue klasse from 2025 onwards](https://i0.wp.com/greenlivingguy.com/wp-content/
uploads/2023/01/img_0149.jpg?resize=600%2C333&quality=52&ssl=1 "img_0149 - The Green
Living Guy")

## **Welcome scenario with voice and phygital icons**

The digital experience already begins outside the vehicle. That’s with a personalized
welcome scenario that combines graphical elements. Also light and sound effects.
Natural language serves as the simplest, most intuitive form of interaction. Thereby
enabling perfect understanding between humans and their vehicles. The headlights
and the closed BMW kidney grille also form a common phygital (fusion of physical
and digital) icon. All on a uniform surface. Thereby allowing the vehicle to produce
different facial expressions. This means BMW i Vision Dee can talk to people. Moreover
and at the same time, express moods. I mean such as joy. Also astonishment or approval
visually. In addition, BMW i Vision Dee can also project an image of the driver’s
avatar onto the side window. All to further personalize the welcome scenario.

## World premiere for full-color E Ink technology

Following the spectacular [debut of the BMW iX Flow Featuring](https://greenlivingguy.com/2015/01/bmw-i3-debut-featuring-katie-couric-and-bryant-gumbel/)
E Ink at CES 2022, the BMW Group is now unveiling a full-color version of the E 
Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle
for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white. Because
now it showcases a multi-colored, fully variable and individually configurable exterior.
An ePaper film from the BMW Group’s cooperation partner, E Ink. Then it is applied
to the body to create this magical display of color. Up to 32 colors can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments. So 
each of which is controlled individually. This allows an almost infinite variety
of patterns to be generated. As well as varied within seconds. The [laser](https://greenlivingguy.com/2016/04/laser-technology-is-being-used-to-determine-greenhouse-gas-emission-sources/)
cutting process used to trim the films and the electronic control design. All were
developed in partnership with E Ink. For the adaptation of this technology for curved
surfaces. Then the programming of the animations. They were developed by BMW Group’s
in-house engineers. Thereby enabling a form of unique customization. All throughout
the automotive sector worldwide.

## **Reductive design – inside and out**

The design of BMW i Vision Dee has been deliberately pared down. Especially to focus
attention on the digital experience. Also the DNA of the BMW brand. The exterior
is defined by the classic three-box sedan design that forms the core of the BMW 
brand.

Inside, digitalization goes hand in hand with reductive use of materials. Thereby
operating controls and displays. All to ensure nothing distracts from the digital
experience. Especially the new feeling of enhanced driving pleasure. In addition,
the unconventional design of the steering wheel. All with its central vertical spoke.
For it creates touchpoints. Those that come to life when approached or touched. 
Moreover those that can be operated by moving the thumb. These phygital touchpoints
control selection of the content projected. All onto the windscreen and, together
with the Head-Up Display. This supports the principle of “hands on the wheel, eyes
on the road”.

## **Another milestone on the road to the NEUE KLASSE**

The future of the [BMW Group is electric](https://greenlivingguy.com/2019/09/edition-bmw-i3-i8-ultimate-electric-editions/).
Also circular and digital. So, BMW i Vision Dee represents the digital aspect of
this trio. Also it will be another milestone on the road to the next vehicle generation.
I mean the NEUE KLASSE is their way. For the BMW Group will also provide further
insights and glimpses of the [revolutionary vehicle concept](https://greenlivingguy.com/2025/10/norway-ev-charging-roads-a-revolutionary-concept/).
All of the NEUE KLASSE over the course of 2023.

Source: [BMW](https://www.press.bmwgroup.com/global/article/detail/T0406898EN/ultimate-companion-%E2%80%93-through-real-and-virtual-worlds:-bmw-presents-bmw-i-vision-dee-in-las-vegas?language=en)

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 greenlivingguy

 The Green Living Guy, Seth Leitman is an independent power producer, a green living
expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author,
Radio Host, Reporter, Writer and an Environmental Consultant on green living. The
Green Living Guy writes about green living, green lighting, the green guru guides
and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant
and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric
Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green
Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For 
Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke #
Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power
System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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