Energy Efficiency is Now World’s Number One Fuel Source

The first ever Energy Efficiency Market Report was just released by the International Energy Agency, and it clearly illustrates for the 11 countries* it examined that between 1974 and 2010, energy efficiency was the largest energy resource. In 2010, alone, (the most…

Levi Strauss 100% Recycled Water Jeans Collection

First off, back when celebrating World Water Day (March 22), Levi Strauss & Co. is releasing new stats about how much water gets saved by changing the way we make our products and through cutting edge innovations such as Levi’s®…

Survey Finds Americans Have ‘Learned Helplessness’ in the Face of Rising Utility Bills; Believe There’s Nothing They Can Do, So Why Try?

KNOXVILLE, TN – (Nov. 13) - A national survey finds Americans blame their utility or their inefficient home for their rising energy bills rather than blame themselves for using more power. It’s a case of learned helplessness: People are giving up on conserving energy because they think there’s nothing they can do. (Fortunately, there are steps that utilities can take to change this.) Although residential electricity consumption is increasing, a national survey finds Americans blame their utility or their inefficient home for their rising energy bills rather than putting the blame on themselves for using more power.

$4 Per Gallon Gas = Energy Innovation How about $5 Per Gallon?

Why Expensive Gas Will Be The Fuel That Drives Innovations in Alternative Energy Long lines at the gas pump weren’t the only product of the twin energy crises of the 1970s. A legislative push toward energy conservation and innovation were also born as a result. And that’s why one expert believes the skyrocketing price of oil will do the same in 2011. “History has proven that innovation in the energy industry has almost always been driven by high consumer prices,” said Robert Brands, a veteran corporate executive who now consults with companies worldwide and author of Robert's Rules of Innovation ( “When we had cheap and abundant oil – and low gas prices – during the 1980s, energy exploration and innovation slowed to a halt. We didn’t need it, and we didn’t see an end in sight to the steady stream of oil from the Middle East. So, investors held back funds for new technologies, oil companies stood pat and conservation became a four-letter word.”

Report: Global Share of Renewable Energy Could Double by 2030

The global renewable energy share can reach and exceed 30% by 2030 at no extra cost.  Again that is according to “REmap 2030".  It is a report published by the International Renewable Energy Agency (IRENA). The study maps out a…