Belize Tourism Board Launches Sister Reef Project to Benefit World Wildlife Fund

Tiny Country Partners with Global Conservation Organization to Help Coral Reefs Worldwide in Sister Reef Project with Belize Tourism Board

BELIZE CITY, March 8, 2018 /PRNewswire/ — Despite being on opposite sides of the globe, Belize and Australia connect as the home to the planet’s two largest barrier reefs. These fragile habitats are under threat from environmental impacts and must protected. To help, the Belize Tourism Board has partnered with World Wildlife Fund (WWF) to create the Sister Reef Project, a campaign to raise awareness and funds for both Barrier Reefs.

The Sister Reef Project
The Sister Reef Project is an online fundraiser benefitting WWF. Travelers encouraged to buy credits to enter to win multiple curious items and experiences in Belize, while simultaneously donating to a worthy cause. All funds from the project will go toward WWF to support its reef conservation efforts in both counties.

“Belize is home to the world’s second-largest barrier reef and we want to keep it that way,” said Karen Bevans, Director of Tourism at the Belize Tourism Board. “Belizeans know the importance a healthy reef and many rely on it for their livelihood. Our economy built on tourism, with reef-related tourism and fisheries supporting about 190,000 people. That’s why Belizeans across the country—from hotels, tour operators, restaurants and more—are coming together and donating what valuable goods and services they can to support this effort.”

Prizes up for grabs include:

• Accommodations at more than a dozen resorts

• Roundtrip airline tickets

• Exclusive adventure and cultural experiences, like an aerial tour over the Great Blue Hole, luxury sailing excursion, diving and caving tours, and private culinary experiences

• Many more items and experiences

How to Donate
Starting March 8, 2018 through March 29, 2018, U.S. travelers can visit SisterReefProject.com to view auction items and make a donation. Participants may come away with one of more than 40 prizes or experiences worth over $59,000 USD.

Sources: Belize Tourism Board www.travelbelize.org., World Wildlife Fund, www.worldwildlife.org