Introduction
In the heart of Africa, a powerful voice for change is making waves. A renowned Kenyan promoter, known for championing economic reform across the continent, is now turning heads with groundbreaking advice on social business initiatives. This visionary leader is not just talking about change; they’re actively shaping the future of African economics and social entrepreneurship.
As Africa stands at the crossroads of tradition and innovation, this Kenyan thought leader brings a unique perspective to the table. Their insights blend deep-rooted African values with cutting-edge business strategies, offering a roadmap for sustainable development that could transform the continent’s economic landscape.
This isn’t just another policy discussion. It’s a call to action, a blueprint for a new Africa where social responsibility and economic growth go hand in hand. As we delve into their advice, we’ll explore how these ideas could spark a revolution in how business is done in Africa, potentially lifting millions out of poverty while preserving the rich cultural heritage of the continent.
Get ready to dive into a world where profit meets purpose, and where African ingenuity leads the charge in solving global challenges. The future of African economics is being written right now, and this Kenyan promoter is holding the pen.
James Shikwati
James Shikwati, known for his criticism of classic development aid, is to join the Board of Trustees of the Aid by Trade Foundation. The founder of the Kenyan Inter Region Economic Network supports the Foundation’s innovative development approach: the Aid by Trade Foundation does not transfer any financial resources to Africa but helps people to help themselves through the Cotton made in Africa initiative.

The Aid by Trade Foundation has recruited the Kenyan market economist James Shikwati to its Board of Trustees. “I support the Foundation’s initiative to offer an opportunity to African smallholder cotton farmers to connect to global markets,” he says. “I believe that those who want to help Africa should trade with the continent and support value added production there.”
Members of the Board of Trustees of the Aid by Trade Foundation include leading international figures from environmental associations, the public sector and private business. Chaired by Michael Otto, it ensures the long-term pursuit of the Foundation’s overarching aims of improving the social situation in Africa and promoting environmental protection.




