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In 2011, Utility-Scale Solar Energy Got Serious

PennWell Corporation announces a new annual conference & exhibition for the large-scale solar power market. Solar POWER-GEN Conference & Exhibition, which will premier in Long Beach, CA on Feb. 14-16, 2012, will be colocated with the 9th annual Renewable Energy World Conference & Expo North America. The new event will delve into the specifics of developing, supporting and growing largescale solar power in North America. “PennWell Corporation sees large-scale solar power as an area poised for explosive growth in the power markets,” said Dick Rauner, Group Publisher North American Renewable Energy Group for PennWell Corporation. “The large-scale solar market is expected to double in the next year and costs are projected to be cut in half by 2020,” he said. “Solar POWER-GEN Conference & Exhibition will be THE place to watch the market evolve and continue to expand in the years to come.” Conference participants will learn about large-scale solar policy, markets, finance and technology through discussions covering a wide range of topics such as the expanding role of solar power across North America; how policy is driving innovation; technology breakthroughs in solar power equipment; utility ownership of solar and much more.

Utility Scale Solar Energy – A Timely Push

Coming out of the Great Recession, the clean energy sector needed a jolt. Federal stimulus dollars were flowing, and public utilities were under growing pressure to meet renewable portfolio standards (RPS). Yet most solar installations remained small-scale: rooftops, schools, or remote off-grid systems.

Solar Power-Gen 2011 stepped into that gap. It aimed to shift the industry’s focus toward utility-scale solar farms, grid-tied photovoltaic systems, and concentrated solar power (CSP) plants. These weren’t backyard panels—these were power plants.

A horizontal timeline infographic titled major u S Solar projects launched 20102012 showing four key utility scale solar projects with their names locations and capacities marked along the timeline
Tracking the Rise of Utility Scale Solar Key US projects launched between 2010 and 2012 reflecting the early momentum of large scale clean energy investment

Big Industry, Big Expectations

The conference drew solar developers, utility executives, policymakers, and technology suppliers from across North America and beyond. Its timing was perfect. Just a year earlier, in 2010, U.S. utility-scale solar installations had more than doubled. And with landmark projects like California’s Ivanpah and Nevada’s Copper Mountain under construction, excitement was growing fast.

Panels at the event covered:

  1. Financing models for large-scale solar
  2. Advances in grid integration and storage
  3. Updates on state-level solar incentives
  4. Public-private partnerships accelerating deployment

The exhibit floor buzzed with the latest in thin-film modules, large-format inverters, and solar tracking systems built for massive deployments.

A Reflection of Policy Momentum

The Obama Administration had made renewable energy a cornerstone of its recovery strategy. Loan guarantees from the Department of Energy helped launch some of the biggest solar projects in U.S. history. At the same time, global prices for solar panels were starting to plummet—thanks in part to manufacturing scale-ups in China and Germany.

This convergence of policy, technology, and market readiness made Solar Power-Gen 2011 feel less like an exhibition—and more like a rallying point.

Setting the Stage for the Solar Decade

While rooftop solar would continue to gain popularity, 2011 was a breakout moment for large-scale solar as serious infrastructure. Utilities began including solar in their long-term resource planning. Investment banks started underwriting 100+ MW projects. Developers like First Solar and SunPower went from fringe players to front-page names.

Events like Solar Power-Gen helped legitimize these shifts. They gave stakeholders the chance to align on technical standards, regulatory needs, and long-term investment strategies.

Looking Back from the Future

In hindsight, 2011 marked the beginning of the solar boom we now take for granted. The groundwork laid by events like this one paved the way for a decade of record-breaking deployments, falling costs, and grid transformation.

From then on, solar was no longer an alternative—it was an essential.

Sources:

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greenlivingguy
The Green Living Guy, Seth Leitman is an independent power producer, a green living expert, and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and an Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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