Last week, The Paradigm Project concluded a 10-day trek. That’s from San Diego to Los Angeles to pay homage to the 3 billion people. Those who still cook with an open flame. Lower respiratory illnesses caused by open fire cooking. For it is the number one killer of kids under the age of 5. Moreover, it takes the lives of over 2 million women yearly.

Changing stoves


The Paradigm Project was designed with the intention to help people eliminate poverty through the utilization of a live business. That’s as an instrument for social benefit. We are a social company that collaborates with donors and financiers to formulate business models that offer social, economic and ecological benefit to developing countries. We are pioneering a different approach to poverty reduction by connecting people like you to make real progress, long-term sustainability and giving individuals the potential to pull themselves out of destitution rather than attempting to do it for them.

Using donations, grants, social investment and low-interest debt. So they invest in people and new concepts that can have a beneficial effect on poverty at the lower end of the economic scale. Rather than acting on behalf of those they seek to help. For they invest in them and their companies instead of providing charity. This approach leads to more sustainable solutions that expand over time without needing continual external funding.

This expedition that spanned ten days, no matter the weather, was captured in an emotional video.

Why we need to eradicate poverty

When we think of poverty, we usually think of the people whose income is below the poverty threshold. I mean or people with low-income in developing countries.

However, poverty is not just a developing world problem; it is a worldwide issue.

An estimated two-thirds of the world’s population lives on less than $10 per day. Many of them are women, children and people living in rural areas.

They do not have access to basic services and often do not have access to clean water. All which leads to an increased risk for illnesses. Do that’s such as diarrhea, respiratory diseases and malnutrition.

In fact, during the last 40 years, the percentage of people living in extreme poverty has remained largely unchanged. All the while, our developing world has grown from 45% of the global population to over 50% today.

Fragile Environments

People who live in fragile environments such as rural villages, slums and refugee camps are most vulnerable to these types of diseases. If left untreated, respiratory illnesses can cause death; diarrhoea can lead to life-threatening dehydration and malnutrition can result in permanent brain damage.

These are preventable diseases.

The key to ending poverty is investing in people and their communities with sustainable solutions as opposed to providing charity, which often fails to provide lasting solutions.

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