Earth Day Marks Five Years of Berry Company’s “Think Yellow, Go Green” Recycling Program
This Earth Day celebrates the fifth anniversary of The Berry Company’s “Think Yellow, Go Green” recycling initiative. Launched in 2009, the program aims to help communities responsibly recycle outdated phone directories, keeping paper waste out of landfills and promoting sustainability.
Since its launch, the program has seen strong nationwide participation. Berry has partnered with municipalities, schools, and local businesses to create convenient drop-off points for old directories. By making recycling easy, they encourage more people to participate and reduce waste.
Millions of Pounds Recycled
Over the past five years, the “Think Yellow, Go Green” campaign has successfully collected and recycled millions of pounds of paper. This effort conserves resources, lowers greenhouse gas emissions, and reduces the need for virgin paper production.
According to Berry, the initiative also helps educate residents about the broader importance of recycling. As people drop off their directories, they learn about sustainable practices that can apply to other areas of daily life.
Earth Day Events and Partnerships
To mark the program’s anniversary, Berry is partnering with local governments and organizations to host Earth Day-themed recycling drives and educational events. These activities help raise awareness of paper recycling while reinforcing the company’s commitment to environmental stewardship.
Berry’s teams work closely with city leaders and recycling facilities to ensure smooth, accessible collection. The goal is to make it as easy as possible for consumers to responsibly dispose of their old directories.
Industry-Wide Impact
While many people now rely on digital listings, printed directories remain common in many communities. Berry’s recycling program addresses this ongoing reality by reducing environmental impact.
At the same time, the initiative has helped set an industry standard. It proves that directory publishers can take responsibility for their products’ lifecycle. Other companies have launched similar efforts, helping expand recycling infrastructure and awareness nationwide.
A Broader Sustainability Commitment
Berry’s “Think Yellow, Go Green” initiative is part of a larger corporate responsibility strategy. The company has committed to sustainable printing practices, such as using recycled paper content and eco-friendly inks wherever possible.
Additionally, Berry supports education and outreach on environmental issues. By partnering with schools and community organizations, they help build a culture of sustainability from the ground up.
Why It Matters
As Earth Day reminds us, small changes can make a big difference. Programs like “Think Yellow, Go Green” show how local action can reduce waste and conserve resources.
By keeping paper out of landfills and supporting recycling systems, Berry’s program helps communities move toward a more sustainable future.
Learn More
If you want to learn more about paper recycling and sustainable business practices:
