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How any environmental organization can motivate its online supporters and followers to do real world tasks — such as attend an event, create a fundraiser, organize a meetup, or volunteer their time.
According to Rallyware [www.rallyware.com] CEO George Elfond — an expert on “online to offline” engagement programs — both small and large environmental organizations miss out on important business goals because they don’t engage their online supporters, fans and followers with these four easy steps:
STEP #1: CREATE BITE-SIZED TASKS
Create small, easy-to-accomplish offline tasks that must be checked off on the way to a bigger offline goal.
STEP #2: TRACK PROGRESS ONLINE
Even though actions are occurring offline, online tracking allows everyone to know in real-time how they are performing.
STEP #3: CREATE INCENTIVES
Motivate your supporters with physical rewards, status upgrades, and peer recognition for a job well done.
STEP #4: ENGAGE AGAIN
Because the support of a follower or fan erodes with inactivity, always have the next set of tasks ready to go.
I’d love to set up an interview with George to discuss this intriguing topic for environmental organizations and causes in greater depth. He is available for in-person (San Francisco & Los Angeles), phone, and Skype interviews April 11, and the week of April 14.
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