First of all, let’s dispel the myth of ‘Green’ certifications for homes. So in construction, ‘green’ actually just means ‘well-built’. The green certifications are earned by home builders incorporating checklists and performance testing. All to thereby ensure a home will be comfortable. As well as healthy, durable, and low-cost. It turns out that homebuyers are willing to pay more for proof of those benefits. So can you say 10% more, on average. No recycled countertops or bamboo carpets needed.

Real studies have proven countless times that in the U.S., homebuyers paid 10-14% more. Again that’s for homes with green certifications over comparable homes.
The Multiple Listing Services (MLS) across the country are excited about this new avenue. A new avenue for added value in property sales. With over 180 of the 850 MLS sites (run by only 12 companies) now incorporate ‘green features’. Take a look at an MLS listing from any metropolitan area. You’ll see features like ‘HERS Rating’ or ‘Green Certifications’ on the front page. Problem is: they’re usually blank.
