In celebration of the 2015 Women’s World Cup, LED innovator, Cree, Inc.. For they teamed up with one of the most influential game changers of today.
To recognize the importance of determination, innovation and performance on and off the field.
Cree, a champion for achieving a better light experience for all, sees Abby Wambach as a natural fit to help the company champion their belief that good enough is simply not enough.
Through this initiative, Cree and Abby Wambach will recognize and celebrate those who never stop. Especially challenging the status quo. As well as those who accept nothing but victory.
As part of the campaign, Cree debuts a new Wambach-featured video. One that exemplifies the alignment of the two missions. That’s Abby’s wanting to win the championship. Also, Cree’s to eliminate bad light. Moreover and on the way to 100 percent LED adoption.
As Wambach leads her team in the worldwide soccer competition, fans can follow her journey. Also they can join Cree’s #CreatewithCree campaign. That’s by engaging with dynamic footage and social conversation. Off the field, Cree will also help outfit Wambach’s newly renovated house. All with a suite of Cree’s industry-leading LED lighting products. That’s for improved aesthetics and energy efficiency. That’s bringing game-changing experiences to her home. Moreover this fall.
One of the original pioneers of LED technology. For Cree relentlessly innovates to provide consumers with better life experiences. Especially in their home, at work, and in their everyday lives through light. Cree’s LED components helped ignite the use of LED lighting in new applications like professional sports stadiums, now illuminating some of the world’s largest sporting events across the country – like the 2015 Super Bowl.
The video was created with Cree’s vision paired with the creative direction of longstanding advertising team, Baldwin& based in Raleigh, N.C.
Please note Cree was a sponsor of the Green Living Guy at the time of the post.