SHELTON, Conn., July 31, 2017 — Volvo’s announcement to make only electric or hybrid cars by 2019 received a positive reaction from consumers in SSI’s latest poll (please see chart 1). Forty-one percent of 338 people interviewed online say the announcement makes them more likely to buy a Volvo, while only 17 percent say the news would put them off buying the brand. For many people (42 percent), Volvo’s direction has no impact on their future car buying decisions.
More than half of the 48 Volvo owners SSI interviewed said when they do buy their next car they will probably buy another Volvo (please see chart 2). Eighteen of the 48 Volvo owners said they don’t plan to buy a Volvo next time but only three people in this group said the reason for choosing another brand was that they don’t want an electric or hybrid car.