How Do We Really spur home energy upgrades? Persuasive assessment reports

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By Dr. Reuven Sussman, Senior Research Manager, Behavior & Human Dimensions Program

In a world of 280-character tweets, people have limited attention spans. So to nudge them toward making energy efficiency upgrades, home assessment reports need to grab their attention in the first few pages, according to ACEEE research that evaluated the eye-tracking habits of potential customers.

“Customers stop reading after about four or five pages” said one assessor. Experts in graphic design, behavioral science, and energy efficiency assessment reviewed 42 sample reports with the goal of improving the reports and increasing the number of home upgrades. Almost nine million households were assessed as of 2015, but the reports can be difficult to understand or unpersuasive.

Expert comments reflected ACEEE’s findings from the eye-tracking study. Information presented first receives more attention, regardless of how interesting or important it is. Reports should begin with a personalized narrative summary along with key tables to ensure the customer can quickly make an informed decision. Interested customers can always look in the back of the report or an appendix for more details…

To read the report, visit: https://www2.aceee.org/ 

To download the tip sheet, visit: https://www2.aceee.org/

Written by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.