Today, Canada Goose announced Kate Upton is it. For the internationally renowned supermodel, actress and now Polar Bears International (PBI) Ambassador. In addition, Kate Upton is a Goose Person.
Goose People are a diverse group of brand ambassadors. Those who embody the company’s values. As well as stand for something bigger than themselves. Thereby they inspire others through their pursuit of greatness.
Kate Upton was first introduced to the performance luxury apparel brand in 2013. That’s when she wore a white Chilliwack Bomber. It was during a Sports Illustrated Swimsuit Edition photo shoot. They are the first-ever fashion shoot in Antarctica.
Since then, she’s been a friend of the brand. As a result, trusting its products. All for her personal and professional adventures.
In 2018, Upton became an Ambassador for Polar Bears International. That’s by working alongside Canada Goose. A company who has been a partner to PBI for more than 10 years.
Canada Goose for Polar Bears
That’s because Canada Goose is a passionate advocate for polar bears and their habitat. As well as a champion for women. So Upton will join the brand. All most importantly in empowering people. Consequently to take action in environmental conservation.
“I first discovered Canada Goose when I was in Antarctica and temperatures were as low as -20°F… I mean that jacket kept me from freezing! I’ve used their products from the most extreme cold temperatures. From rainy downpours and their quality is second-to-none,” said Kate Upton.
Canada Goose’s Spring 2020 campaign also launches with the unveiling of the short film, Bare Existence. It was produced in partnership with Stept Studios. This poignant documentary shows a unique perspective on the important work that PBI does every day to fight climate change, aiming to drive awareness and understanding of the global significance of the Arctic.
This eye-opening feature can be viewed at canadagoose.com/bare-existence.
The Canada Goose Polar Bears International collection is available now in Canada Goose stores around the world and online at canadagoose.com.
Vogue reports about the Canada Goose and Kate Upton for the Polar Bears
As Vogue reports, For each jacket sold in Canada Goose’s new PBI line, $50 will be donated to PBI in an effort to decrease greenhouse gas emissions.
According to Vogue:
In conclusion and ahead of the campaign, Upton embarked on an expedition trip to Churchill, Manitoba. It’s known as the “polar bear capital of the world”.
All last November and to see just how the bears are being impacted by global warming. There, she and PBI chief scientist Dr. Steven C. Armstrup discovered the animals. All in their natural habitat and learned how their hunting conditions are being negatively affected.
Wow, talk about a wild welcome to Churchill! Kate Upton’s experience really drives home the urgency of climate change, doesn’t it? Let me share her story with you in a more active voice:
“We landed and spotted a polar bear within the first ten minutes,” Upton excitedly told Vogue. “The crew kept us on the plane longer because a polar bear wandered onto the tarmac. The bears roamed the town and airport, which meant the sea ice hadn’t formed yet. They usually hunt on this ice. These hungry bears had woken up and were searching for food.”
Isn’t that just mind-blowing? Imagine touching down in what’s supposed to be polar bear territory, only to find these magnificent creatures literally knocking on civilization’s door. It really hammers home the impact we’re having on their habitat.
Wrapping Up
This story perfectly illustrates why partnerships like the one between Canada Goose, Kate Upton, and Polar Bears International are so crucial. They’re not just about fashion or celebrity endorsements – they’re about bringing attention to real, urgent environmental issues that affect us all.
Kate’s firsthand account reminds us that climate change isn’t some far-off problem. It’s happening right now, and it’s affecting these incredible animals in very real, very immediate ways. The bears are hungry, their hunting grounds are shrinking, and they’re being forced to adapt in ways they shouldn’t have to.
But here’s the thing – we’re not powerless in this situation. Every action we take, from supporting conservation efforts to making eco-friendly choices in our daily lives, can help turn the tide. Whether it’s choosing sustainable fashion (like those awesome Canada Goose PBI parkas), reducing our carbon footprint, or spreading awareness about these issues, we all have a role to play.
So, what do you think about Kate’s experience? Does it make you see the polar bear situation in a new light? And more importantly, how do you think we can step up our game in protecting these amazing creatures and their habitats? Let’s brainstorm some ideas – I’d love to hear your thoughts!
Source: Canada Goose, TORONTO, ON (February 3, 2020) –
