There are two parts to a business. The first is its creation and maintenance. For many, this is an easy task. The hard part is to market it so they increase their client base and income.
With 31 million entrepreneursentrepreneurs in the United States, the task might have a daunting feel to it. Particularly when you also want to maintain a low carbon footprint. In other words, thousands of flyers attached to car windshields won’t cut it.
There are better ways to promote your company that won’t hurt the environment. Here are 5 eco-friendly ways to market your business.
1. Create Videos
While the video may have killed the radio star it hasn’t done so for businesses. If anything, it has helped millions become millionaires over time. What you need to do is make the right video.
Today’s viewers aren’t looking for a straight shot of you speaking for 30 minutes. They want to see the animation, graphics, and other items that draw their eye. While they want your input from time to time they don’t want to hear others.
So, one of the things to learn is how to remove audio from video. This can be done through companies like Invideo. If you don’t have the time to do it, let another organization handle the steps for high-quality results.
The creation of a blog is still a powerful and eco-friendly marketing tool. However, it won’t help much if you don’t regularly contribute material. It also won’t work if you use your blog to bash other companies or talk politics. Those items make customers leave.
Your blog should contain behind-the-scenes information about the company. For an eco-friendly bent, discuss how your products help the environment in some way. The blog is also where you introduce new products and giveaways.
On the subject of free offers, they still help market your business. Also, they increase your list of new emails. In the end, it’s a win-win situation.
The giveaway shouldn’t be a budget breaker. An eBook of advice, a tip sheet, or an exclusive video can be used. Those who take the giveaway simply need to download it to their own system for repeated use.
4. Guest Columns
As mentioned in our blog recommendation, people want to know about you and your company. An eco-friendly way to do this is by writing a guest column on another website. Not one of a competitor, mind you. Instead, a site that focuses on businesses as a whole.
By doing this you become a subject matter expert (SME). When you show your knowledge about a particular business matter, people follow links in the column to your site.
Recording and editing a podcast can take some time. However, you’ll receive a large return on investment because you create a regular broadcast where people can hear you.
What can make the podcast even better is if you bring on other business SMEs? Particularly those in your realm. For instance, if you deal with real estate, you want to interview someone who once had success in a similar venue. They can discuss the pros and cons of running a business along with tips on how to get things started.
These steps are only a small group of eco-friendly ways to market your business. Not everything listed here will be for you. Whatever you choose, don’t do it with half a heart. Make sure you commit 100 percent to the effort.
Potential customers will notice if you do this. In turn, they’ll become a customer because they know your business is also run in a dedicated, eco-friendly, and mindful way.
This article was written by Maggie Bloom
Bio: Maggie graduated from Utah Valley University with a degree in communication and writing. In her spare time, she loves to dance, read, and bake. She also enjoys traveling and scouting out new brunch locations. If you are into video editing and you are looking into how to remove audio from video, Maggie recommends Invideo.